As an entertainment executive, it is crucial to rely on data-driven insights to make informed content decisions. This is where demand data comes in, and the analysis of "Yilan Hikayesi" for the month of January 2024 in Turkey provides a great example of how demand data can be used.
One way demand data can be leveraged is in content valuation. Content valuation enables executives to determine how much a show is worth and how much of that value is being driven by demand for a show's stars. Using Parrot Analytics content valuation system, executives can estimate the dollar value contribution of any title, to any platform, in any region. In this case, we note that demand for "Yilan Hikayesi" is good, with 7.3 times the audience demand of the average show in Turkey over the last 30 days. This indicates that the show is valuable and could help drive engagement on any platform in Turkey.
Furthermore, executives can use demand data to understand what content is most popular, both in their local market and on a global scale. Global demand data allows executives to evaluate how well a show could travel to international markets (travelability), while regional data shows which genres resonate most with the local audience. In this instance, "Yilan Hikayesi" is performing well and ranks at the 99.3rd percentile in the comedy genre, demonstrating that Turkish audiences love the show.
Demand data can be used to inform acquisition decisions, particularly in helping to answer the question of which titles are worth the investment. Content acquisition decision makers can use Parrot Analytics' demand data to calculate the ROI of a specific title for any given platform. For "Yilan Hikayesi," we note that its audience demand has been increasing recently, particularly in the month of January, indicating that acquiring the show could have a positive impact on subscriber acquisition and retention.
In programming decisions, demand data is essential in determining which titles to offer on a platform to keep the current audience happy and grow the audience base. The executive can use demand data to figure out which titles to buy, and use that data to determine the best pricing and release strategy. It also helps in making optimal marketing decisions, which should lead to high engagement levels for a title. For example, we note that "Yilan Hikayesi" has been increasing in popularity, ranking as one of the most in-demand shows in Turkey.
Finally, demand data can be used to evaluate the performance of shows over time and across markets. Using "Yilan Hikayesi" as an example, executives can use demand data to see how well audience demand is maintained over a period and its franchisability and reach among other metrics.
In conclusion, demand data is critical in helping entertainment executives make informed content decisions. Executives can use demand data to value content, decide which titles to acquire and offer on a platform, and make informed programming and marketing decisions. With access to Parrot Analytic's demand data, executives can make well-informed decisions that will drive engagement and ROI.
