If you're an entertainment executive looking to make more informed content decisions, demand data can be a valuable tool. As an example, let's examine the demand for "Zemheri" in Turkey during January 2024 using demand data from Parrot Analytics.
Firstly, the outstanding demand for the TV series "Zemheri" is 8.8 times the audience demand of the average show in Turkey over the last 30 days. With demand spiking in late January 2024, it's clear that the show resonated with Turkish audiences during that period. This information is valuable to content acquisition executives who are looking to acquire content that will perform well with Turkish audiences.
Additionally, the Parrot Pulse measurement for "Zemheri" provides insight into the show's global performance across six dimensions, including worldwide audience demand and its travelability, longevity, momentum, franchisability, and reach. With "Zemheri" performing poorly in travelability and longevity, an executive could decide to invest in content that is more likely to perform well over a longer period of time or is more easily expanded to other international markets.
Furthermore, the information on the top 10 global markets where "Zemheri" is most in-demand provides insight into the TV series' popularity across multiple territories. For example, "Zemheri" has outstanding audience demand in its number one market of Turkey and okay demand in markets such as Saudi Arabia, the United States, Egypt, and Morocco. This information can assist content distribution executives in identifying which regions to prioritize for distribution, and even inform programming decisions concerning which markets to cater to with future content.
Finally, the show metadata provided sheds light on the show's season profile, which can help content financing and TV production companies make more informed decisions about investing in series. By understanding a show's season profile, entertainment executives can get a better idea of financial and production commitments required, and plan accordingly.
In summary, demand data can inform a range of strategic decisions, providing valuable insights into a show's popularity across markets and over time, as well as its potential for franchises and spin-offs. It can also assist executives in making informed decisions concerning acquisition, programming, and distribution, as well as investment in the production and development of television content. Ultimately, demand data can be a powerful tool in the hands of entertainment executives seeking to make better decisions in an increasingly competitive market.
