As an entertainment executive, you need to use data to make informed content decisions, acquisition decisions, and distribution decisions. Demand data can help you achieve this goal, and "30 Coins (30 Monedas)" is an excellent example of how demand data can be leveraged to make such decisions. This TV series has achieved 5.9 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand.
One of the key benefits of using demand data for decision-making is that it enables content valuation. By applying this method to this show, we can see its economic value based on global content demand. This valuation enables you to make smarter content investment decisions. For instance, you can use this data to assess how much to spend on a particular piece of content or an entire library.
By leveraging demand data, you can also use scalable concept testing to determine which elements of the content fans like the most. Moreover, by examining the top ten markets where "30 Coins (30 Monedas)" is most in-demand, you will know which markets have the most potential for expanding your global customer base.
Demand data can help evaluate how much a specific title will return to any given platform's revenue. For example, using demand data, you can assess a show's ability to drive subscriptions and mitigate churn. With this information, you can determine the best release strategy, and price of release so that users can receive optimal offers and maximize content investment.
Moreover, using demand data enables you to assess whether a title warrants exclusivity. You can also use this data to quantify the platform-specific marginal revenue contribution and understand how the title drives engagement amongst the rest of the catalog.
Finally, evaluating the demand for a title provides strategic insights to support decisions. For example, the analysis of "30 Coins (30 Monedas)" demonstrates high audience demand globally, and stronger demand in Spain, the USA, Argentina, Russia, France, Bulgaria, Portugal and Germany. This provides insights into which platforms you should target for distribution of your content, competitive benchmarking and optimal pre-release marketing planning. By using demand data, entertainment executives can make more informed decisions about content investment, production, and distribution.
