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Unlocking Insights: How Demand Data can Help Entertainment Executives Make Informed Content Decisions Using 'Accused: Guilty Or Innocent?' as a Case Study.

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Parrot Analytics Insights - November 2023

As an entertainment executive, using demand data can provide valuable insights that help you make data-driven decisions on content valuation, acquisition, distribution, and programming. Parrot Analytics’ demand data for "Accused: Guilty Or Innocent?" in the United Kingdom for November 2023 provides insightful metrics that can help guide your decisions. For instance:

1. Content Valuation
Demand data can be used to help determine the value of a TV series. In this case, "Accused: Guilty Or Innocent?" had 5.4 times the audience demand of the average show in the United Kingdom for the last 30 days, indicating good demand. With only 8.6% of all TV shows having that level of demand, executives can determine the show's value. Additionally, it had a spike in demand in late November, and with an increasing trend over the last 90 days, demand data can help evaluate the show's worth over time.

2. Acquisition and Distribution
When executives are considering acquiring or distributing a show, demand data can be used to make informed decisions on their investment. For "Accused: Guilty Or Innocent?" specifically, executives can see that it ranks #484 in the United Kingdom, moved up 79 spots during November 2023, and had a 13.0% increase in audience demand during the same month. Additionally, it outperforms the demand of the average TV show (1x) in many markets such as the United States, Canada, Australia, Brazil, Germany, and France, providing executives with detailed market insights to make informed and strategic decisions.

3. Programming Decisions
Demand data can help executives make informed decisions on what types of content and genres to show and when to air them. "Accused: Guilty Or Innocent?" ranks at the 98.8th percentile in the documentary genre in November, demonstrating higher demand than 98.8% of all documentary titles in the United Kingdom. The data also shows that people who like "Accused: Guilty Or Innocent?" might also be interested in other shows such as "The Walking Dead," "Forged In Fire," "60 Days In," among others.

Overall, executives can use Parrot Analytics' demand data on "Accused: Guilty Or Innocent?" to help make more informed and data-driven decisions on content valuation, acquisition, distribution, and programming decisions. The demand data provides valuable insights on the show's performance, audience trends, market trends, and more, making it easier to make critical decisions that impact your content strategy and investment.

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