As an entertainment executive, you need to have a deep understanding of audience demand for TV shows to make more informed content decisions, acquisition decisions and programming decisions. Demand data powered by Parrot Analytics can help you in this endeavor. The recent example of "Alice In Borderland" in the United Kingdom in January 2024 can be used to illustrate how demand data can inform a wide range of strategic decisions.
Firstly, content valuation. With 3.5 times the audience demand of the average show in the United Kingdom over the last 30 days, "Alice In Borderland" is in good demand. The demand for this TV show has been decreasing, however, compared to its demand of 3.7 times the average over the last 90 days. By using demand data, you can calculate the cost versus the marginal revenue that "Alice In Borderland" brings to your platform or network and evaluate whether the show is worth commissioning further seasons or acquiring from another platform.
Secondly, demand enables mapping local whitespace. You can use demand data to identify the most popular genres of TV shows in the United Kingdom. In this case, it is drama, in which "Alice In Borderland" ranks at the 95.2th percentile, indicating higher demand than 95.2% of all drama titles in the United Kingdom.
Thirdly, demand powers discovery and recommendations. By examining the top 10 global markets where "Alice In Borderland" is most in-demand, you can identify other shows of interest to fans of "Alice In Borderland". For example, fans of "Alice In Borderland" also like "The Last Of Us", "Rick and Morty", and "The Boys". By using this information, you can make informed decisions on content acquisition and programming and surface these recommendations to your viewers, leading to increased engagement and retention.
Fourthly, demand informs the platform and network fit. You can identify the platforms or networks where "Alice In Borderland" is most in-demand and evaluate its fit with your platform or network. In this example, "Alice In Borderland" had outstanding global audience demand, and its travelability was considered good, meaning it has potential international appeal for streaming services with global expansion plans.
Fifthly, demand helps with decision concerning supply and demand. By measuring demand, you can make data-driven decisions about acquiring or producing content. For example, if you observe a large demand for dystopian sci-fi content as seen with "Alice In Borderland", you can evaluate the opportunity to acquire or produce similar content.
In summary, as an entertainment executive, demand data powered by Parrot Analytics can help you make more informed content, acquisition, distribution, and programming decisions. Understanding audience demand enables you to evaluate a show's content valuation, identify whitespace in your local market, power discovery and recommendations, make informed decisions about your platform and network fit, and decide whether to acquire or produce similar content. The case of "Alice In Borderland" in January 2024 in the United Kingdom provides an excellent illustration of how demand data can inform strategic decision making.
