As an entertainment executive, you are always looking for ways to make more informed content decisions to maximize the value of your investments, and that is where Parrot Analytics comes in. Let's take a closer look at the example of "Arcane" in the United Kingdom during January 2024 to understand how Parrot Analytics' demand data can be leveraged to help make more informed content-related decisions.
Firstly, content valuation is an important aspect of making any content investments. Parrot Analytics' content valuation system is based on demand data. It answers important questions such as "How much is my series worth?" and "How much of my series' value is being driven by demand for one of its stars?" By analyzing the demand data for "Arcane," we can see that its demand is 10.7 times the audience demand of the average show in the United Kingdom over the last 30 days. Only 2.7% of all TV shows in the country have this level of demand, indicating exceptional value.
Another key aspect of decision-making is understanding how your content performs on a global scale. Utilizing demand data enables valuation of IP on a global level – critical in choosing which content to distribute or acquire. Regarding "Arcane," the show has outstanding audience demand across all key markets, including, the United States, Russia, France, China, Canada, Brazil, Ukraine, and the Netherlands. Uncovering how your content is perceived by audiences globally can help you make more informed distribution decisions.
Demand also plays an integral role in determining the right programming and release strategy. Using demand data, one can calculate how a specific title drives engagement across the rest of the catalog and assess a TV series' ability to retain subscribers or drive subscriptions. Audience demand for "Arcane" increased by 11.0% in the United Kingdom in January 2024, indicating that it is driving subscriber retention. Therefore, based on its performance, it may be prudent to make "Arcane" a more prominent part of the programming schedule.
Another aspect of decision-making is understanding how your show can be monetized. The Parrot Pulse for "Arcane" provides an independent measure of its global performance across six dimensions, one of which is franchisability (spin-off potential). "Arcane" has outstanding franchisability, indicating that there is potentially untapped value that can be harnessed through the creation of spin-off titles based on characters or concepts introduced in the series. Understanding the spin-off potential to maximize Monetization is critical to a balanced content strategy.
Finally, it is critical to understand the show's popularity demographics to adjust acquisition strategy. Understanding demand-centric taste clusters allows executives to understand the specific demographics as well as genre tastes of audiences interacting with the show. For example, fans of "Arcane" also like popular shows such as "Loki," "The Boys," and "The Witcher." Therefore, adapting acquisition strategy and or co-marketing efforts to align with popular genres and franchises may lead to higher returns.
In conclusion, Parrot Analytics' demand data provides entertainment executives with crucial insights into their content and audience demand worldwide. Whether it's content valuation, optimal release and marketing strategy, franchise or spin-off potential, audience demographics, global performance, or acquisition decisions, Parrot Analytics' demand data is an essential tool that can help you to make more informed content-related decisions.
