As an entertainment executive, demand data can be used to help make informed content decisions, from acquisition to distribution and programming. One way to apply demand data is by using content valuation to determine how much a title is worth. Demand data can reveal the dollar value contribution of any title to any platform in any region.
For instance, let's take a look at the demand data for "Awkwafina Is Nora From Queens" in the United Kingdom in November 2023. The show had 2.9 times the audience demand of the average show in the UK over the last 30 days, and only 8.6% of all TV shows have this level of demand. Compared to its demand over the last 90 days, demand for this show has been increasing recently.
Indicating how valuable a show is, "Awkwafina Is Nora From Queens" dropped by 305 spots during November 2023, achieving the peak rank of #974 in the UK audience ranking. Additionally, the show ranks at the 94.7th percentile in the comedy genre, which means it has higher demand than 94.7% of all comedy titles in the UK.
To learn what other shows "Awkwafina Is Nora From Queens" fans are watching, executives can examine the data and see that "What We Do In The Shadows", "It's Always Sunny In Philadelphia", "Star Trek: Lower Decks", "The Blacklist", "NCIS", "Doc Martin", "SEAL Team", "Rick And Morty", and "American Dad!" are popular. This information can help executives acquire and program shows based on what works well with their audience.
By analyzing trends over time, executives can see that audience demand for the show has decreased in the UK by 8.6% in November 2023. However, there was a demand spike later in the month. It's also interesting to compare the performance of "Awkwafina Is Nora From Queens" over a one-year rolling period to the last 30 days. We can see that the show's peak demand was 8.2 times the average over the course of the year, but it peaked at 4.2 times the average in the last 30 days – a 48.5% increase.
Using the Parrot Pulse to measure a show's performance across six dimensions, we can gather data on "Awkwafina Is Nora From Queens" globally. Resulting in the following findings: The show's worldwide audience demand is good, whilst its travelability is okay. Notably, the demand for the show in the UK was 43% of the demand in its country of origin, the United States. The third dimension, longevity, measures how well audience demand is maintained over time, which for "Awkwafina Is Nora From Queens" is good. Its momentum, the pace of growth, is likewise outstanding. Finally, its franchisability (spin-off potential) is okay and its reach (the number of people expressing demand for a show) is okay.
The global insight can also help executives decide how to distribute content in different countries. For example, "Awkwafina Is Nora From Queens" outperforms the demand of the average TV show in all of its top 10 global markets over the last 30 days. The show is most in-demand in the United States, followed by the United Kingdom, Ukraine, Australia, Netherlands, Canada, Philippines, Singapore, and Germany.
In conclusion, by using demand data, executives can make more informed content decisions based on audience behaviour over time and in specific regions. Analysis of "Awkwafina Is Nora From Queens" has provided us with insights into how demand can inform content valuation, acquirement, programming and distribution decisions.
