Content Executives: Demand data can be instrumental in making informed content decisions. Parrot Analytics provides a global content valuation system that enables content executives to make accurate valuation decisions through global demand data analysis. Take the example of “Battlebots” in the United Kingdom. This robot combat competition has exceptional demand, as the audience demand for the show is 10.1 times the average show in the United Kingdom over the last 30 days. Content executives can use this information to valuate the show more precisely, estimate earnings, and forecast its performance over time.
Travelability: Content executives can use demand data to determine the performance of a show in different regions by identifying the locations with the highest demand. For example, "Battlebots" has a significant following in the United States, Canada, the United Kingdom, Germany, Australia, Netherlands, China, Sweden, and Hungary, indicating its potential for global expansion and monetization.
Longevity: The longevity of a show depends on its ability to maintain demand over time. "Battlebots" has maintained its high demand in the United Kingdom, where it has increased by 52.0% over the last month. Content executives can use this information to determine how well a show's demand performs over time.
Franchisability: Spin-offs and franchises are essential sources of income for shows. Content executives can use demand data to determine if a show has the potential for spin-offs and franchises. For "Battlebots," the franchisability dimension is good, indicating potential for revenue growth through spin-offs and franchises.
Momentum: The pace at which a show's demand is increasing is an essential factor in its success. "Battlebots" has shown an outstanding momentum pace in the United Kingdom, indicating its potential to gain more viewership over time.
Reach: The number of people expressing demand for a show is an essential factor in evaluating a show's potential audience. For "Battlebots," the reach dimension is good, indicating its potential to attract new viewership.
The content executives can also use demand data to determine the best release strategy for a show, as well as identify the best platforms for distribution. For instance, demand data can help prevent over or underproduction, optimize subscribers' retention, or even grow a subscription base.
Demand data can also evaluate a show's cultural relevance, determine its profitability, and compare it against other TV shows available on the market. In conclusion, the usage of demand data can effectively guide content executives in making data- driven decisions by giving insight into how it is performing and how well will it retain its audience in the long term.
