As a TV executive, leveraging demand data can help you to make more informed content decisions. Parrot Analytics' content valuation system, based on global audience demand, can provide dollar value contributions of any title, thereby helping to answer several important content valuation questions. For instance, by analyzing the performance of "Being Human" with our demand metrics across different global markets, you can determine its worth in different regions.
If you are pondering how much to spend on content, consider this scenario: "Being Human" saw its demand increase by up to 25.0% over the past year, with demand in the United Kingdom still good despite a decline. By unlocking the potential of our content valuation system that leverages demand data, you can better understand the return on investment and calculate the platform-specific marginal revenue contribution that your continued investment will bring.
For OTT platforms, acquisition decisions and distribution strategies can also be supported by demand data. Audience demand, for instance, can inform you of the types of content that exhibit the most opportunity for acquisition or production. In terms of distribution decisions, demand data can identify the platforms that would be best-suited to host a series and maximize its potential audience reach globally.
To make more informed programming decisions, analyzing audience demand data for "Being Human" could help. For example, momentum and longevity metrics provide insights into whether a show's pace of growth is consistent or erratic. In "Being Human's" case, momentum has been good, which is an indicator of its solid marketing campaign. The show's longevity is also believed to be good, which indicates that the show is likely to grow in popularity over time.
Additionally, affinity analysis can provide insights into which talent, brand, or TV shows to partner with to expand your audience. This can uncover potential new subscriber markets for content distribution and better inform you of which genres to concentrate on to boost the attractiveness of your platform.
In conclusion, investing in audience data collection, analysis, and usage through Parrot Analytics' content valuation system provides essential tools for entertainment executives to make more informed content, acquisition, distribution, and programming decisions.
