For entertainment executives, demand data on TV series such as "Bharat Ka Veer Putra - Maharana Pratap" can be used to make more informed strategic content decisions about acquisition, programming, distribution, and content valuation.
Using demand data, entertainment executives can assess the potential value of a title, its sustainability, potential spin-offs and franchises, and its international value, therefore enabling them to make informed decisions about what content to promote or acquire. Demand data allows executives to determine the strength of a title's current audience, the potential appeal to new audiences, and the potential to increase engagement and retain customers.
Parrot Analytics' content valuation system reveals the dollar value contribution of any title, allowing executives to determine how much to spend on new content or how much to charge for licensing their existing content. The system also identifies how highly a title is valued in the market and the expected ROI it will bring for any given platform.
By examining data specific to certain regions, executives can identify new opportunities for their content and determine the popular genres in each market. This allows for optimal release strategies and pricing strategies.
For example, based on the recent demand data of "Bharat Ka Veer Putra - Maharana Pratap" in December, executives can make the following insights:
- Demand for the show is good, with 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days.
- Demand has been decreasing recently, but the show has outstanding longevity, which indicates that it still has potential.
- The audience demand for the show traveled fairly well and the show has outstanding franchisability potential.
- The show's demand is particularly high in India, the United States, Pakistan, Indonesia, Malaysia, Nigeria, and the Philippines.
Using this information, executives can make decisions about potential distribution deals or how to better market the show to a wider global audience. Furthermore, they are able to optimize release strategies and pricing strategies based on the show's sustained demand.
In short, demand data is a powerful tool for entertainment executives, allowing them to make informed decisions about content investment, acquisition, distribution, content valuation, and programming. With the right data, executives can accurately measure global demand, make predictions about future performance, and optimize their content for success.
