As an entertainment executive, it is essential to make informed decisions when it comes to content acquisition, distribution, and programming. Understanding audience demand data can be a valuable tool when it comes to making these decisions. In this context, let's take the example of "Big Brother Brasil" and look at how demand data can be used to make more informed content decisions.
Content Valuation:
Audience demand provides valuable insight into the value of a content library to a platform over time. Using demand data, we can calculate the financial contribution of "Big Brother Brasil" to any platform, in any region, revealing its dollar value. In this case, the show has good demand in the United Kingdom in January 2024, with an increasing trend. It has 7.4 times the audience demand of the average show, indicating that the show is doing well in the region. It has also moved up in rank 7233 spots, which indicates a growing popularity.
Distribution:
It is essential to know the top markets where a show is most in-demand to optimize distribution strategies. According to the performance of "Big Brother Brasil" in the last 30 days, it outperforms the demand of the average TV show in 10 markets, including Brazil, Portugal, the United States, Uruguay, Paraguay, Luxembourg, Ireland, the United Kingdom, and Argentina. The show achieved exceptional audience demand of 22.1x in Brazil, and its demand is considered good in the United Kingdom. Knowing this information can help to determine in which market "Big Brother Brasil" should be prioritized for distribution.
Programming:
Demand data can be used to help assess the performance of a TV series relative to the market average. In the case of "Big Brother Brasil," the show is in the 98.5th percentile in the reality genre in the United Kingdom. This means that the show has higher demand than 98.5% of all reality titles in the United Kingdom, indicating a strong performance. Additionally, the Parrot Pulse for "Big Brother Brasil" provides an independent measure of its global performance across six dimensions. Its worldwide audience demand across all platforms is outstanding, whereas its travelability and reach are considered good and outstanding, respectively.
Content Acquisitions:
Knowing a show's demand data is important when making content acquisition decisions. According to the audience demand data for "Big Brother Brasil," which increased by 132.6% in January in the United Kingdom, it is evident that the show has been capturing the attention of the British audience. Using the demand data, it is possible to assess a TV series' ability to drive subscriptions and reduce churn.
In conclusion, demand data provides valuable insight into the performance of TV series and allows entertainment executives to make informed decisions when it comes to content acquisition, distribution, and programming. With the help of audience demand data, executives can make more accurate valuations and understand which markets to prioritize for distribution, which titles to acquire and how to program their channel to attract audiences and reduce churn. In the case of "Big Brother Brasil," it's clear that the show has been doing well in the United Kingdom in January, and this information can be utilized by executives to make thoughtful, well-informed decisions.
