As an entertainment executive, it is important to make informed decisions when it comes to content acquisition, distribution and programming. Demand data can help make these decisions and Parrot Analytics' content valuation system is powered by global content demand and supply. Data for the show "Blindspot" in the UK, for the month of December 2023, can be used to showcase how demand data can be used to make informed content decisions.
One of the key benefits of demand data is that it can be used to value content. Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. The demand data for "Blindspot" shows that its demand is good in the UK, with 4.2 times the audience demand of the average show in the country over the past 30 days. This can be used to gauge the value of "Blindspot" in the UK market and potentially make more informed decisions when it comes to acquiring, distributing, and programming content.
Demand data can also be used to help identify potential opportunity markets for content distribution. For instance, based on the demand data for "Blindspot," other countries like Italy, Canada, or Netherlands may be considered as viable markets for distribution.
By examining the show's performance over a year versus the last 30 days, it is clear that "Blindspot" is gaining popularity with a 43.6% increase in peak demand compared to the previous year. This information can be used to inform the programming decisions around the scheduling of the show, as well as decisions to market the show to new audiences.
The demand data for "Blindspot" can also reveal important details about audience tastes and preferences. The Parrot Pulse for "Blindspot" provides an independent measure of its global performance across six dimensions. These dimensions include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For example, the show's franchisability score is outstanding, indicating that there may be opportunities to monetize the IP for the show through spin-offs or franchises.
Demand data can also be used to inform pre-release marketing for new shows. By optimizing the marketing campaign ahead of a premiere based on audience tastes and preferences revealed by demand data, an executive can potentially improve their show's chances of success.
In summary, demand data is a powerful tool that entertainment executives can use to make more informed decisions about content acquisition, distribution, and programming. By considering the demand data for "Blindspot" in the UK during December 2023, executives can gain insights and apply them to their own content strategies. Whether it is to value content, identify opportunity markets, gauge audience tastes and preferences, optimize marketing campaigns, or make other strategic content decisions, leveraging demand data can help executives make better and more informed choices.
