For entertainment executives looking to make more informed content decisions, demand data can be a valuable tool. The recent performance of "Boruto: Naruto Next Generations" in the United Kingdom offers a useful example of how demand data can be used to make content acquisition, distribution, and programming decisions.
First, executives can use demand data to evaluate a show's relative popularity. In this case, "Boruto: Naruto Next Generations" had 2.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This means that demand for the show is good and higher than 91.9% of all drama titles in the United Kingdom. However, the fact that demand has been decreasing recently may be cause for concern.
Executives can also use demand data to evaluate a show's potential performance in other regions. For example, while demand for "Boruto: Naruto Next Generations" in the United Kingdom was good, it outperformed the average show in each of the top 10 global markets where it was most in-demand over the last 30 days. China, in particular, stands out as the show's top market with outstanding audience demand of 11.3x.
Furthermore, executives can use demand data to inform decisions about content valuation. Using the Parrot Analytics content valuation system, executives can calculate the dollar value contribution of any title to any platform in any region. By quantifying a show's platform-specific marginal revenue contribution and how it drives engagement across other content in the catalog, executives can make more informed decisions about how much to spend on content acquisition, distribution, and programming.
Demand data can also help executives evaluate a show's spin-off potential and international appeal. In the case of "Boruto: Naruto Next Generations", its franchisability (spin-off potential) is good, and its travelability (international demand relative to its home market) is also good.
Finally, executives can use demand data to make decisions about marketing and release strategy. For example, executives can analyze which other shows fans of "Boruto: Naruto Next Generations" also like and use that information to optimize pre-release marketing campaigns.
In conclusion, demand data is a valuable tool for entertainment executives looking to make more informed content acquisition, distribution, and programming decisions. By analyzing a show's relative popularity, spin-off potential, and international appeal, executives can use demand data to make more informed decisions about how to allocate resources and maximize the value of their content.
