Demand data can be an integral part of a TV executive's strategic decision-making process. One way that demand data can be used is in content valuation. With Parrot Analytics' content valuation system, TV executives can assess the economic value of any title to a specific platform, region, or market. For instance, by analyzing January 2024 data for "Bull" in the United Kingdom, TV executives can answer questions such as:
- What is the value of "Bull" to our streaming platform, and how much should we be willing to spend on the content?
- What is the baseline value of "Bull" in the United Kingdom, and how does it compare to other shows with similar demand?
- How has "Bull" been performing as an acquisition-driving or churn-reducing title on our platform?
- How can we estimate the cannibalization of audiences if "Bull" is available on multiple services?
- How can we assess the value of exclusivity for "Bull"?
Based on the data provided, we can see that "Bull" has a good level of audience demand in the United Kingdom, with 7.4 times the demand of the average show over the last 30 days. This demand has increased by 29.6% in January 2024, with a spike in demand towards the end of the month. The show is also performing well in other global markets, such as the United States, Mexico, France, and Germany.
In addition to content valuation, demand data can be used to inform decisions regarding supply and demand, optimal release strategies and pricing, subscriber acquisition and retention, and pre-release marketing. For instance, TV executives can use demand data to answer questions such as:
- What type(s) of content exhibits opportunity to acquire or produce, given the success of other shows that fans of "Bull" also like, like "The Mandalorian" and "Loki"?
- What is the best release strategy for "Bull" in the United Kingdom, given the spike in demand towards the end of January?
- Which titles should we acquire or produce to attract new subscribers to our platform or keep our current viewers satisfied?
- How can we optimize our marketing campaign ahead of the premiere of "Bull" season 7?
Overall, by utilizing demand data, TV executives can make more informed decisions regarding content acquisition, distribution, and programming. Additionally, demand data can help inform content valuation, which can be a critical component of assessing the worth of a title on any given platform, region, or market.
