As an entertainment executive, your goal is to ensure that you make informed content, acquisition, distribution and programming decisions that generate the highest possible ROI. This is where demand data from Parrot Analytics comes in to help you to make more informed choices. To illustrate this point, let's take a look at our analysis of the show "College Romance" for the month of December 2023 in the United Kingdom.
Firstly, using demand data, we can evaluate the value of "College Romance" relative to other shows in the UK and globally. Currently, "College Romance" has 4.3 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand. By comparing its demand of 4.0 times the average over the last 90 days, we can see that demand for the show has been increasing in the recent past. "College Romance" also has higher demand than 98.4% of all romance titles in the UK, putting it in an exceptional position within its genre.
If you are interested in acquiring or distributing "College Romance," you may be interested in knowing more about its performance across different markets. For example, we see that this TV series outperforms the demand of the average TV show in all of the top 10 global markets where "College Romance" is most in-demand over the last 30 days, with India being the top market globally.
Using demand data, you can also determine the show's potential spin-off, travelability and reach. "College Romance" has outstanding franchisability, and audiences in countries other than its home market of India are also enjoying it. Although the show's travelability is okay, it is held up by its outstanding worldwide audience demand. As for reach, the number of people expressing demand for the show is poor.
Demand data can also help inform programming decisions, such as when and how to release "College Romance" episodes in the UK. Demand spiked in early December 2023 for the United Kingdom. This provides insights into the optimal release strategy for a show of this genre.
Finally, by examining the top 10 global markets where "College Romance" is most in-demand over the last 30 days, we can also get an understanding of which other titles "College Romance" audiences in these countries are enjoying. Matching the preferences of "College Romance" fans could help with content acquisition and developing strategic partnerships with creators or talent that are likely to be well received by these audiences.
In conclusion, demand data from Parrot Analytics can help entertainment executives make informed decisions when it comes to content valuation, content acquisition, distribution and programming decisions. By analyzing "College Romance's" performance in the UK and globally, we can draw insights into market trends, audience preferences, and promotional strategies for TV content in the future.
