As an entertainment executive, you want to ensure that the content you produce, acquire, or distribute has high audience demand to maximize revenue potential. The insights that Parrot Analytics' demand data provides can guide your decisions and reduce the risks involved in content investments. The analysis of "Come Fly With Me" provides a perfect example of how demand data can guide strategic decision-making across different domains.
Content Valuation:
Using the Parrot Analytics content valuation system based on demand data, we can determine how much a title is worth relative to the platform it appears on. We can calculate the dollar value contribution of any title, to any platform, in any region, including individual series or entire libraries. With demand data, we can also quantify the platform-specific marginal revenue contribution of a title and estimate its ability to drive engagement across the rest of the catalog. For "Come Fly With Me," we can use demand data to understand its worth, how much it contributes to the OTT platform, and how it can drive subscriptions and mitigate churn.
Programming Decisions:
Demand data powers many aspects of programming decisions, such as identifying taste clusters, mapping whitespaces, and optimizing release strategies. In the case of "Come Fly With Me," we can use demand data to explore which genres are popular among its audience and in which regions it is in-demand. We can also determine the best release strategy for the show, considering the period it gains maximum demand and audience numbers.
Acquisition Decisions:
Demand data can be useful in identifying the opportunities to acquire content. By examining the other shows that the fans of "Come Fly With Me" are interested in, including "Family Guy," "It's Always Sunny In Philadelphia," and others, we can determine similarities between these shows and identify other similar titles that show high market potential.
Distribution Decisions:
Demand data can help to make informed distribution decisions by mapping out local vs. international whitespaces for content. The Parrot Pulse for "Come Fly With Me" indicates that its travelability, or its ability to resonate internationally, is poor. We can use this information to identify opportunities for better distribution and promotion across different regions to achieve a higher level of demand globally.
Marketing Decisions:
Demand data can optimize pre- and post-release marketing campaigns. An accurate analysis of "Come Fly With Me" shows that the audience demand has decreased in the UK by 30.1% in December, but demand spiked at the end of the year. This insight into audience behavior can guide the timing and targeting of marketing campaigns before, during, and after the release of a show.
In conclusion, analyzing demand data is essential for entertainment executives to make informed content investment decisions. By looking at the insights above, we can see how demand data can answer questions about content valuation, programming, acquisition, distribution, and marketing decisions. When it comes to "Come Fly With Me," demand data can be used by executives to identify opportunities to maximize revenue potential through global distribution, region-specific marketing, and strategic acquisition of similar titles.
