Content valuation is the process of valuing the worth of a specific title or an entire content library for any streaming service. Demand data plays a crucial role in content valuation as it helps in quantifying a show's global performance, its audience reach, and the potential to drive subscriptions or mitigate churn. Taking the example of "Cowboy Bebop," we can explore how demand data can inform strategic decision-making for entertainment executives.
Firstly, content valuation can be applied to an individual series like "Cowboy Bebop," which has recently shown good demand in the United Kingdom. Audience demand can answer questions such as how much a show is worth to a platform or what its base-line value is. By using Parrot Analytics' content valuation system, entertainment executives can assess the value of exclusivity, estimate cannibalization of audiences if a title is available on multiple services, and calculate the return on investment (ROI) of a specific title.
Secondly, demand data can inform scalable concept testing. For example, with the help of Parrot Analytics' affinity analysis, entertainment executives can determine which elements of existing content resonate the most with fans. This information can optimize an upcoming production for success.
Thirdly, demand data can aid decisions concerning supply and demand. Entertainment executives can use demand data to identify what types of content exhibit opportunities to acquire or produce, and what content is most popular in their local market or on a global scale.
Fourthly, demand helps with subscriber acquisition and retention. By using demand data, entertainment executives can determine which titles to acquire or produce that will appeal to their current audience and attract new subscribers to their SVOD service.
Fifthly, demand allows for content valuation across other streaming platforms. For instance, entertainment executives can use demand data to assess how much their show is worth to other streaming services, and to find new opportunity markets for content distribution.
Sixthly, demand informs optimal release strategy and pricing for a show. By knowing which time of the year demand spiked, entertainment executives can properly plan the timing of its release, and by measuring the show's longevity, they could decide whether or not it is worth further investment by acquiring related content.
Overall, the demand data for "Cowboy Bebop" can inform entertainment executives' strategic decision-making processes regarding acquisition or distribution. They can use the data to compare its popularity within the genre and its global performance across six dimensions. By understanding demand, executives can properly allocate funds and make informed content decisions that keep their subscribers satisfied and interested in the platform.
