Entertainment decision makers should take advantage of demand data to support their content, acquisition, distribution, or programming decisions. In conjunction with viewer data, it provides a window into what is currently popular and enables strategic foresight in identifying future trends in audience preferences. Using Parrot Analytics demand data analytics, you can make informed decisions about how to allocate resources like time, money, and production capacity effectively. Measuring demand can also provide a solid basis for content valuation since it provides actual insights into viewer interest and engagement.
Let’s take a look at how you could use Parrot Artificial Intelligence demand data insights for CSI: Crime Scene Investigation in the UK in December 2023 as an example case. With an 8.8 times audience demand value compared to the UK average over the last 30 days, demand for CSI: Crime Scene Investigation is outstanding, which is a good indicator of current interest among viewers. This level of demand constitutes 2.7% of all TV series. CSI also exhibited excellent longevity, keeping up its outstanding demand figures over a period, so it is an exemplary pick for a broadcaster or distributor of any platform.
Demand data also provides helpful insights into viewers' preferences that broadens an understanding of the content types that appeal to them. This includes identifying programs that their audiences enjoy as well as the particular reasons audiences are drawn to them. It's important not to overlook the editorial choices that lead to designing an out-of-the-box viewing experience. For instance, Parrot Analytics demand data for CSI: Crime Scene Investigation in December 2023 revealed that viewers of the series in the UK also enjoy shows such as "South Park," "Spy X Family (スパイファミリー)," and "The Simpsons," providing solid guidance on other programs or content types to feature. This kind of data can be used to create engaging programming, working as a map to guide the investment and production decision-making processes better.
Furthermore, it's also important to know how well the series works in different regional markets. Through the Parrot Analytics demand data, we can deduce that CSI: Crime Scene Investigation performs impressively in the United States and Canada. It is also in high demand across the globe and ranks first in both regions. The show's success in the United Kingdom indicates the series' tremendous potential in other markets in the region. Insights like these allow content distributors to position CSI: Crime Scene Investigation strategically for maximum optimization and ROI, ensuring they get the most out of every investment.
Finally, audience demand data can also gauge the effectiveness of promotional campaigns and content programming. The fact that CSI: Crime Scene Investigation's demand spiked in mid-December of 2023 suggests that there was something unique about its promotion or programming that drove high viewer interest. By paying attention to such shifts in demand, entertainment executives can direct promotional campaigns better and program content with great sophistication to make better-informed decisions.
Parrot Analytics demand data provides valuable insights into what viewers want, delivering metrics that go beyond standard audience measurements to provide a broader and more in-depth understanding of consumer preferences for content. By leveraging this data, television executives can make better-informed programming, marketing, or acquisition decisions, which will, in turn, help identify and capture new audiences better over time.
