For entertainment executives making content, acquisition, distribution, or programming decisions, demand data can provide valuable insights and help them make informed decisions. In the case of "Dexter," Parrot Analytics' demand data shows that this show has been outstandingly popular in the United Kingdom, with 8.6 times the audience demand of the average show and a ranking at the 98.5th percentile in the drama genre during August 2023.
One of the most significant applications of demand data in the decision-making process of entertainment executives is content valuation. Using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of any title, to any platform, in any region. With this system, executives can find answers to questions such as how much a series is worth, what the value of a content library is to a platform over time, what the baseline value of a title is, and how to assess the value of exclusivity. Demand data can contribute significantly to this process by providing insights into content's performance across markets, assisting in identifying under-monetized titles or opportunity markets for content distribution.
Another application of demand data is in programming decisions. Understanding what types of content are exhibiting opportunity to acquire or produce can help television executives make informed decisions about what content to pursue. By mapping local whitespaces, executives can identify what genres are the most popular in a particular region. Likewise, executives can identify the most popular shows in a particular genre, what elements of existing content audiences like most, and the best talent or brand to partner with to expand their audience since Parrot Analytics demand data powers affinity analysis.
Demand data is also essential in subscriber acquisition and retention. Television executives can determine how much content is worth to another streaming platform, and which titles they should purchase to keep their current audience happy or attract new subscribers to their platform. Parrot Analytics' content valuation system can quantify a title's platform-specific marginal revenue contribution and how it drives engagement across the rest of the catalog.
Finally, Parrot Analytics' demand data provides invaluable insights into current and future content performance. By understanding media demand across six dimensions, executives can determine the longevity, momentum, and reach of a show. For "Dexter," Parrot Analytics' demand data shows that its travelability, repetition, franchise potential, and reach are outstanding, indicating that it has significant spin-off potential and can attract a wide audience. By examining the top 10 global markets where "Dexter" is most in-demand, executives can better tailor their content acquisition and distribution strategies.
In summary, demand data is an essential tool for entertainment executives in making informed decisions about their content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system and demand data can provide valuable insights into the value of content, current and future performance, and even how to effectively market the content ahead of premiere.
