As an entertainment executive, demand data is a vital tool that can help in making informed content decisions. Looking at the performance analysis for "Die Hart" in the United Kingdom for the month of December 2023 provides some insights that can be beneficial in making various decisions.
Firstly, when it comes to content valuation, demand data can reveal the dollar value contribution of any title to any platform in any region. In this case, "Die Hart" has 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show has good demand, which can affect its valuation.
Secondly, demand data can help with acquisition decisions by showing what types of content exhibit opportunities for acquisition. For instance, analyzing the show's Parrot Pulse across six dimensions reveals that its franchisability (spin-off potential) is poor, which might not make it a good candidate for acquisition if the plan is to develop a franchise.
Thirdly, programming decisions can benefit from demand data. The analysis shows that demand for "Die Hart" has been on the rise recently, with a 13.4% increase in peak demand in the last 30 days compared to the rolling yearly average. This means that programming decisions for the show can be adjusted to optimize its placement or scheduling to take advantage of its growing popularity.
Fourthly, demand data can be used to make informed distribution decisions. By examining the top 10 global markets where "Die Hart" is in-demand over the last 30 days, the show has outperformed the demand of the average TV show (1x) in each of those markets. This information can enable decision-makers to target those markets where the show has the most demand, while also identifying new markets where demand is growing.
Finally, demand data can be used to help with subscriber acquisition and retention. For example, the analysis shows that in the United Kingdom, demand for "Die Hart" has increased by 28.9%, indicating that the show has resonated with audiences and could be a good option for subscriber acquisition. Furthermore, information on the top shows that fans of "Die Hart" also like, such as "The Walking Dead" and "Killing Eve," can be useful in identifying other titles to acquire or producing spinoffs and franchises.
In summary, demand data is a valuable tool that can help TV executives working in various roles make informed content, acquisition, distribution, programming, and subscriber-related decisions. The analysis of "Die Hart" in the United Kingdom for December 2023 highlights the benefits of using demand data in decision-making processes, especially when it comes to content valuation, acquisition, retention, and expansion into new markets.
