As an entertainment executive, it's crucial to make informed content decisions to remain competitive in an ever-changing industry. Demand data can be used to inform content valuation, make informed acquisition and distribution decisions, and develop effective programming strategies that appeal to target audiences. Let's take a closer look at the demand data for "Dragons: The Nine Realms" to understand how this analysis can help executives make more informed decisions.
Content Valuation:
One of the primary benefits of demand data is its ability to determine how much a show is worth. By analyzing the global content demand of a title, executives can estimate the dollar value contribution of a specific title, to any platform, in any region. For example, based on the analysis of "Dragons: The Nine Realms," we can conclude that the demand for this show is good in its country of origin, the United States, where it achieved 4.1x the average audience demand. However, the demand in the UK was lower at 27% of the demand in the US. Demand data can provide insights into the regional audience demand of a show, which helps determine its value to specific markets and platforms, including its travelability and local whitespaces.
Acquisition and Distribution Decisions:
Demand data can also inform acquisition and distribution decisions by identifying trends in audience preferences. For instance, while analyzing "Dragons: The Nine Realms," we found that fans of this series also like "Star Trek: Lower Decks," "Invasion," "The Witcher," "Rick And Morty," and other shows, which can provide executives with an insight into the type of content that is currently popular among viewers. Additionally, by identifying the top ten global markets where "Dragons: The Nine Realms" is most in-demand, the demand data can inform executives as to where to market and distribute the show to maximize its exposure.
Programming Decisions:
Demand data can also help executives make better programming decisions. By analyzing the changes in audience demand for a show, executives can determine the effectiveness of a marketing campaign ahead of a premiere. In the case of "Dragons: The Nine Realms," we saw that audience demand for the show increased by 88.5% during October in the UK, making this a prime time to launch its marketing campaign. Additionally, by analyzing the show's momentum, executives can determine how quickly its demand is growing across different markets. The analysis revealed that the momentum for "Dragons: The Nine Realms" has been outstanding.
Overall, demand data is a crucial tool for entertainment executives to make informed content decisions, including content valuation, acquisition and distribution decisions, and programming decisions, that stay in tune with evolving audience preferences and regional audience demand.
