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What is Demand? Why Demand? Industry Products Insights
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Parrot Analytics Insights - November 2023

If you are an entertainment executive looking to make informed content and acquisition decisions, you need insights backed by data. One way to gain this intel is by leveraging demand data. By analyzing the performance metrics of shows like "El Chiringuito De Jugones," you can gain insights that can inform strategic decisions.

When it comes to content valuation, Parrot Analytics' content valuation system uses demand data to better understand the value of a title or content library to a platform over time. For example, if you're a TV network executive looking to determine the value of "El Chiringuito De Jugones" to a specific platform, you can use demand metrics like travelability to gauge its global appeal. In the case of "El Chiringuito De Jugones," we can see it has good travelability, meaning it has international demand relative to its home market, Spain.

As an executive, you may also be trying to determine if a title is worth acquiring or distributing. By analyzing demand trends over time, you can get a sense of the health of a property and make decisions based on data rather than speculation. You may also try to understand a title's appeal within a specific genre or market, which is where metrics like rank percentile or audience demand (as seen with "El Chiringuito De Jugones" ranking above 96.5% of talk-show titles in the UK) can be helpful.

Another key component of strategic decision making is understanding audience tastes and preferences. By using data like affinity analysis, executives can create partnerships that help acquire or retain subscribers. Data can also help inform content decisions and programming decisions, such as release strategy and pricing. By understanding which genres and titles resonate most with your audience, you can craft a more effective marketing campaign, as well as tailor programming choices to maximize engagement.

Finally, global demand data can help identify potential whitespace opportunities. For example, "El Chiringuito De Jugones" may have peak demand in Spain, but its demand is still good across various markets in the Americas. Armed with this information, you could make informed decisions about where to push for expansion or distribution.

Overall, as an entertainment executive, making strategic content, acquisition, and programming decisions require insights backed by data. Demand data provides a powerful tool for gaining these insights and making more informed decisions. By leveraging demand data on shows like "El Chiringuito De Jugones", global entertainment executives can better serve their audiences and optimize their businesses.

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