If you're an entertainment executive trying to make more informed content decisions, demand data can be a valuable tool for you. Moreover, using the Parrot Analytics Content Value system based on global content demand and supply, you can determine the dollar value contribution of any title, to any platform, in any region.
Using the example of "Falling Skies," we can learn many valuable insights into how analyzing demand data can help inform decision making.
1. Content Valuation: Content valuation uses demand data to answer fundamental questions such as how much is my series worth and how much of my series' value is being driven by demand for one of its stars. Given "Falling Skies" is 2.9 times more popular in the UK than similar shows, its demand for content is good. However, a decreasing demand for the last 30 days can be a cause for concern.
2. Global Audience Preferences: Knowing the audience's preference globally, as the titles "Falling Skies" ranks alongside, can help segment the customer base and develop content strategies that appeal to a worldwide market.
3. Subscriber Retention/Acquisition: Audience demand data is directly correlated to subscribers' demands, and utilizing this kind of data, one can decide which titles to buy or license from a production company to acquire or retain customers.
4. Optimize Release Strategy and Pricing: Knowing the show's peaks and downs can help production companies optimize the series' release strategy, pricing and approach their intended audience at the right time. For "Falling Skies," demand spiked in mid-October, indicating this period might be perfect for renewing advertising campaigns and promotions.
5. Competitive Benchmarking: By comparing the demand data for this show against other titles available on the market, production companies can gauge its competitiveness globally, predict the future, and stay ahead of the curve in the entertainment industry.
The Parrot Pulse for "Falling Skies" indicates that the demand for this show is good globally, and its longevity is outstanding. Comparing demand for the last 30 days relative to the last 1-year rolling basis highlights insights into its changing popularity, the number of people expressing demand for the show, and its momentum. Additionally, examining the top 10 global markets where this series has been most in-demand reveals insights that executives can use to support global SVOD expansion, monetize IP for a show through spin-offs, or decide where to distribute content next.
