As an entertainment executive, you are constantly looking for ways to make informed content decisions. Demand data can be a powerful tool to help you make better decisions around acquisition, programming, and distribution. Let's use the example of "Fringe" in the United Kingdom to illustrate how.
Content Valuation:
- Using demand data, you can calculate the dollar value contribution of any title to any platform in any region, which can inform your content valuation and help you make more informed decisions on what to spend for an acquisition. According to the data analysis, "Fringe" has outstanding demand with 8.2 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating that this show could command a high value in the market.
Programming Decisions:
- Demand data can help you determine which titles to program on your platform. In this case, "Fringe" has achieved peak rank of #433 in the United Kingdom, moving up by 0 spots during February. Other relevant information include "Fringe" ranks at the 98.1th percentile in the drama genre, indicating that this show will resonate well with UK audiences.
- Audience demand can also reveal what type of content exhibits opportunity to acquire or produce, such as the shows that fans of "Fringe" also liked, such as "Rick and Morty", "Loki" and "Suits".
Distribution Decisions:
- Understanding the global market is important to making informed decisions on distribution, particularly for SVOD expansions. Using parity analysis, you can determine whether "Fringe" would perform as well in other markets as it does in the UK. You can also gain insights into which platforms to target for distribution, with the Parrot Pulse providing an independent measure of a show's global performance across six dimensions. In this case, "Fringe" has outstanding travelability and franchisability, indicating that it has potential for international expansion, spin-offs or remakes.
Retaining Audience or Acquisition:
- For those looking to retain an audience, demand helps make decisions around what titles to acquire. In the UK, "Fringe" has outstanding audience demand, indicating this title will be a viable candidate for retention.
- For those looking to acquire new subscribers, demand data can help you make decisions around which titles to acquire or produce, such as "Fringe", which has increasing demand in February in the United Kingdom.
Finally, demand answers key questions around content performance, identifying which shows are under-monetized, benchmarking against competitors, and uncovering user preference for content. As well as informing decisions about marketing and release strategy, understanding momentum and longevity, and revealing taste clusters that could inform content development. In essence, demand data is a powerful tool for any entertainment executive looking to make more informed content, acquisition, programming, and distribution decisions.
