Are you an entertainment executive trying to make the best acquisitions, programming, or distribution decisions for your platform? Look no further than Parrot Analytics’ wealth of demand data, which provides insights into audience interest across a variety of metrics in real-time.
For example, consider the case of "Fubar," a new comedy series following a father-daughter duo of CIA operatives who must work together after discovering their true identities. In the United Kingdom, "Fubar" has had good demand over the last 30 days, with 3.9x the audience demand of the average show. In fact, only 8.6% of all TV shows have this level of demand, indicating that "Fubar" has struck a chord with audiences.
Details such as rank and genre percentile can also provide valuable insight into a show’s performance. In this case, "Fubar" achieved a peak rank of #779 in the United Kingdom, but dropped 180 spots during October. However, the show still ranks in the 95.9th percentile in the comedy genre, indicating exceptional demand when compared to the show’s competitors.
Another useful feature is Parrot Analytics’ ability to pinpoint shows with similar fan bases. For "Fubar," fans have also expressed interest in popular shows like "The Walking Dead," "Black Mirror," "Forged In Fire," and "Killing Eve." Understanding these related titles can give you a better sense of what audiences might choose to watch next, allowing for more informed programming decisions.
By monitoring how demand for a show changes over time, Parrot Analytics can help executives evaluate a show's staying power. For example, while "Fubar" saw a spike in late October, audience demand for the show actually decreased by 13.3% during the month. To get a more long-term view on audience engagement, consider using Parrot Analytics’ longevity metric - as this show has maintained exceptional audience demand over longer periods.
Perhaps one of the most valuable features of Parrot Analytics is its ability to offer a global perspective on a show’s performance. In the case of "Fubar," the show has outstanding worldwide audience demand, equaling 47% of its demand in its country of origin. Notably, the show outperforms average TV demand in each of the top 10 global markets.
Overall, demand data can help inform strategic decisions around content acquisition and programming by shedding light on a variety of key metrics. Valuable information can include content valuation, global appeal, series longevity and more. The use of Parrot Analytics’ demand data can help to ensure that executives have the most accurate and up-to-date information available when making these decisions, which can lead to better decisions and better results.
