As a TV executive, analyzing the audience demand data of a show like "Futurama" can provide valuable insights for programming, content acquisition, distribution, and overall content strategy.
Firstly, the demand data can be used for content valuation. By assessing the demand data, executives can confidently determine the value of the show to their platform. Parrot Analytics content valuation system, powered by global content demand data, helps executives to answer questions such as what is the baseline value of the show, how much of the show's value is driven by stars' popularity, or how can the value of exclusivity be assessed.
Secondly, analyzing audience demand data can provide decision-makers with insights into the show's popularity in specific regions. For example, the data indicates that "Futurama" is in high demand in the United Kingdom, Canada, Australia, Czechia, New Zealand, Germany, Russia, France, and, most importantly, in its country of origin, the United States. With this information, executives can leverage the show's popularity to make more informed decisions when evaluating distribution, content acquisition, and content strategy.
Thirdly, by analyzing audience demand trends over different time periods, executives can better understand the show's popularity. The data suggests that "Futurama" has been experiencing an increase in popularity over the last 30 days, despite a slight drop in rank in the United Kingdom, and an overall decrease in demand by 27.9% during August. Executives can use this information to make strategic decisions, like when to market the show or how much to spend on content that has experienced changes in popularity over time.
Fourthly, and related to understanding the show's popularity, is the ability to use demand data to assess audience taste clusters. The data suggests that fans of "Futurama" also like shows such as "Top Gear," "Rick And Morty," "The Simpsons," "Storage Wars," "Family Guy," "South Park," "Star Trek: Strange New Worlds," "Foundation," and "It's Always Sunny In Philadelphia." Understanding the preferences of the show's audience opens the door to developing programming, acquisition, or distribution strategies for this and similar audiences.
Finally, understanding demand data can empower executives to make content development and franchisability decisions. By leveraging the show's outstanding franchisability potential, executives can evaluate and develop franchises or spin-offs that maximize the value of their IP. Similarly, the data suggests that "Futurama" has high travelability potential, indicating a potential opportunity for global expansion. By leveraging demand data, executives can confidently make content acquisition, development, and franchise decisions that maximize audience engagement and platform performance.
