As an entertainment executive, it is essential to understand the audience demand for any show in your region or the global market before making content decision, distribution, or programming decisions. One of the ways to do this is by using demand data.
In the case of "Ghosts (US)," demand data can provide valuable insights to help you make more informed content decisions. For instance, with 7.2 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for the show is high and provides an excellent baseline value for content valuation. Therefore, you could use demand data to determine the worth of adding "Ghosts (US)" to your content library or acquiring new content with similar levels of demand.
Besides, you could use the demand data to better understand the popularity of "Ghosts (US)" in other global markets and compare it to other shows' demand. By examining the top ten global markets where "Ghosts (US)" is most in-demand, you can identify the countries where it resonates the most with audiences. Doing this can help you optimize your content acquisition and distribution strategy by partnering with platforms and businesses in those regions.
Furthermore, you could use the demand data to evaluate the performance of "Ghosts (US)" over the past year or 30 days and compare it with other shows' demand. You could discover that despite a slight decrease in popularity over the last 30 days, the show's momentum in terms of growth is outstanding. Also, the show's longevity is good, meaning that audience demand is well-maintained over time.
You could also utilize the demand data to conduct scalable concept testing, which would help you understand which of the existing content elements is well-liked by fans and which upcoming productions need optimization for success. Additionally, demand data could help you make decisions concerning supply and demand vis-a-vis the acquisition or production of new content.
Finally, the demand data can help you answer several questions about the show's popularity in the market, such as how popular the show is relative to the market average, the popularity of the show in different global markets, and the genres resonating most with your audience. By using the demand data for "Ghosts (US)" in the United Kingdom, you can make more informed content or acquisition decisions that align with audience preferences and improve retention and subscriber acquisition, among others.
