If you're an entertainment executive working in the OTT, SVOD, TV series financing, talent agency, TV production, studio, content distribution, or linear network industry, utilizing Parrot Analytics' demand data can help you make more informed decisions concerning content valuation, acquisition, distribution, and programming. Here is a breakdown of how examining the analysis of "Guilt (GB)" in January 2024 in the United Kingdom can help in your decision-making process:
1. Content valuation: Demand data helps determine how much to spend on content, and Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform in any region. In the case of "Guilt (GB)," the show has good audience demand, achieving 2.9 times the audience demand of the average show in the United Kingdom over the last 30 days. This information can be useful in determining the show's value for potential acquisition or distribution.
2. Audience demand: Demand data allows you to value content, and in this case, reveals that "Guilt (GB)" has higher demand than 94.4% of all drama titles in the United Kingdom. This information can be used to predict how well the show will perform on a specific platform or how much interest it will garner from a particular audience.
3. Travelability: Although the worldwide audience demand for "Guilt (GB)" across all platforms is okay, its travelability, which measures international demand relative to the home market, is poor. This information can be useful in creating a distribution strategy, particularly when attempting to expand to new territories.
4. Franchisability: The show's franchisability or spin-off potential is poor, which is important information to consider when looking to monetize a show's intellectual property.
5. Reach: "Guilt (GB)" has a poor reach, which means that the number of people expressing demand for the show is low. This information can be useful in determining if a show is attracting new subscribers to a platform.
By examining the demand data of "Guilt (GB)" and using it to inform strategic decision-making, entertainment executives can save time and money and make more informed content, acquisition, distribution, and programming decisions. For example, knowing that "Guilt (GB)" is the number one show in the United Kingdom and has good demand in Canada can help executives decide which markets to target for distribution. Understanding that "Guilt (GB)" has poor franchisability potential can allow executives to focus on other shows that have more spin-off potential.
