Content executives around the globe can rely on demand data to make informed decisions about the value and acquisition of TV content. In this context, "Haikyu!!" in the United Kingdom provides an excellent example of how demand data can be harnessed.
Content Valuation - Demand data helps to evaluate the dollar value contribution of a title to any platform in any region. In the case of "Haikyu!!," it has 2.3 times the average demand of all TV shows in the United Kingdom. This strong demand provides the confidence to content executives to invest in this title, knowing that their investment would be worthwhile.
Driving Audience Acquisition and Retention - Evaluated through demand data, content executives and the streaming platforms can identify the titles that are likely to drive up subscriber acquisition and retention. By analyzing the fans of "Haikyu!!," i.e., the titles that fans of this show like, allows streaming platforms to identify what shows are popular with audiences. For example, "Attack On Titan," "Demon Slayer: Kimetsu No Yaiba," and "My Hero Academia" attract fans of the sports genre who may be encouraged to subscribe to the platform.
Optimizing Marketing and Release Strategies - The demand data provides insights into when demand is spiking during certain periods and how marketing campaigns can be optimized. The analysis of "Haikyu!!" reveals that demand for the title spiked in mid-December. This insight could encourage streaming platforms to adjust their marketing campaigns in line with when audiences are showing the most interest in the title.
Competitive Benchmarking - Demand data helps in measuring how well a title is performing compared to other titles available in the market. For instance, "Haikyu!!" ranks at the 93.7th percentile in the sports genre in the United Kingdom, meaning the title has higher demand compared to 93.7% of the sports titles available in the market.
Taste Clusters and Recommendations - Demand data can reveal valuable insights about audiences' viewing preferences, helping content executives make informed decisions for recommendations going forward. For instance, "Haikyu!!" has a strong global performance in all of the top 10 markets in the last 30 days, which provides the confidence for content executives to expand distribution and reach a more extensive audience globally.
These insights on "Haikyu!!" shows how demand data can be used to help content executives make more informed content valuation, acquisition, distribution, and programming decisions, leading to better outcomes and improved subscriber satisfaction.
