As a television executive, you can leverage Parrot Analytics' demand data to get insights into the performance of a TV show like "Hannibal" and make informed decisions about content acquisition, distribution, and programming. Here are some questions and insights that Parrot Analytics' demand data can provide to help you with your decision-making process:
1) How popular is "Hannibal" in the United Kingdom?
Demand data reveals that "Hannibal" has 11.5 times the audience demand of the average show in the United Kingdom over the last 30 days. This level of demand is exceptional and indicates that the show has a dedicated and engaged fanbase in the market. As a television executive, you can use this information to consider acquiring the show for your platform or linear network.
2) How has the demand for "Hannibal" changed over time in the United Kingdom?
Demand data shows that the demand for "Hannibal" has been increasing recently. It achieved the peak rank of #96 in the United Kingdom but dropped in its rank by 57 spots during August in the United Kingdom. Moreover, the audience demand for the show has decreased in the United Kingdom by 0.9% during August. You can use this information to understand the trend of audience demand for the show and decide whether to acquire it or not.
3) How does "Hannibal" compare to other drama titles in the United Kingdom in terms of demand?
Demand data shows that "Hannibal" ranks at the 99.2nd percentile in the drama genre in the United Kingdom, and this means it has higher demand than 99.2% of all drama titles in the United Kingdom. Television executives can use this insight to understand how compelling "Hannibal" is to their audience and whether it would be a good fit for their platform or linear network.
4) How is "Hannibal" performing on a global scale?
Parrot Pulse, which measures a show's global performance across six dimensions, shows that worldwide audience demand for "Hannibal" across all platforms is outstanding, and its travelability is outstanding. The demand for "Hannibal" in the United Kingdom was 62% of the demand in its country of origin, the United States. This information provides television executives with insights into the show's potential success in other international markets.
5) How has "Hannibal" been performing over time, and what are its chances of success in the future?
By comparing the performance of "Hannibal" on a 1 year rolling basis vs the last 30 days, Parrot Analytics' data shows that the show's popularity has been increasing. Its average demand on a rolling year basis was 8.7 times the average title, compared to 11.5 times the title average for the last 30 days. This indicates that the show has increased in popularity, making it a good option for acquisition, distribution, or programming.
In conclusion, by leveraging Parrot Analytics' demand data, the media and entertainment industry can make informed decisions about content acquisition, distribution, and programming. The insights mentioned above provide a small glimpse of the insights provided by Parrot Analytics around a popular TV show like "Hannibal". The data-driven approach can help television executives make more informed decisions about how to capitalize on audience demand and derive the most value from their content library.
