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Parrot Analytics Insights - December 2023

As an entertainment executive, demand data can provide valuable insights that can inform content decisions, acquisition strategies, programming decisions, and distribution plans. Let’s take a closer look at how demand data for "Harry Wild" can be utilized to bolster strategic decisions.

One of the key questions that Parrot Analytics' content valuation system can help answer is how much content is worth. By analyzing the demand data, content valuation can reveal the contribution of each title to a platform, helping executives to make informed decisions about budget allocation. In the case of "Harry Wild," the show has 6.3 times the audience demand of the average UK show over the last 30 days, and its demand has been increasing recently. This indicates that "Harry Wild" has significant value to those seeking to acquire or distribute content in the UK.

Similarly, executives can analyze demand data to gauge audience interest and predict a title's potential for return on investment (ROI). Using demand data, executives can determine which titles will drive engagement and subscription growth. For example, by assessing demand trends of Harry Wild worldwide, executives can identify which markets are experiencing high demand, such as Russia, Canada, the US, Romania, Australia, Ireland, Spain and the Netherlands. Based on this information, executives might allocate more resources to promotions and marketing initiatives in these regions.

Furthermore, executives can use demand data in the programming decision-making process. By analyzing the top ten global markets for "Harry Wild"'s audience demand over the last 30 days, executives can identify the show's areas of strength and opportunities for growth. With high demand in multiple global markets, executives may consider expanding their production budget or other forms of support to sustain audience interest in the show.

Demand data can also be leveraged to inform supply and demand decisions. If a specific genre or type of content has been performing exceptionally well based on audience demand, executives may choose to produce or acquire content similar to the highly demanded title.

Additionally, demand data can guide subscription acquisition and retention initiatives. With insights on the audience’s viewing patterns and tastes based on demand data, executives can curate content that is most likely to attract new subscribers or retain current ones.

In conclusion, demand data provides a useful and powerful tool for entertainment executives in the decision-making process. By assessing global demand trends for titles such as "Harry Wild," executives can identify opportunities for investment, acquire new titles, and keep subscribers engaged. Regardless of the decision-making process, demand data can help executives make more informed and data-driven decisions.

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