As an entertainment executive, understanding the demand data of a particular TV show can help you make better-informed decisions regarding content acquisition, distribution, and programming. Let's take the example of "High Maintenance" and look at its demand data in the United Kingdom for the month of December 2023.
Content Valuation: With 3.0 times the audience demand of the average show in the United Kingdom over the last 30 days and a peak ranking of #949, "High Maintenance" has good demand in the UK. The show's current demand level contributes to its economic value, and executives can leverage this data to determine how much to spend on acquiring or producing content for their platform.
Programming Decisions: "High Maintenance" ranks at the 94.5th percentile in the drama genre, indicating that the show has higher demand than 94.5% of all drama titles in the United Kingdom. Executives can use this data to make programming decisions regarding scheduling and promotions.
Distribution Decisions: The Parrot Pulse for "High Maintenance" provides an independent measure of its global performance across six dimensions, with travelability being okay. Executives can use this data to identify the best platforms to target for distribution of the show, and make decisions on whether to invest in marketing campaigns to improve its global travelability.
Acquisition Decisions: By examining the top 10 global markets where "High Maintenance" is most in-demand, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. This data is valuable for executives who are interested in acquiring the show for their platform or programming lineup.
Longevity: According to the Parrot Pulse, the longevity of "High Maintenance" is good, meaning that the show has maintained good audience demand over time. This data could be useful for platform executives who are looking to acquire catalog content to increase engagement and retain viewers.
In conclusion, understanding demand data for a TV show like "High Maintenance" can help entertainment executives make better decisions regarding content acquisition, programming, distribution, and content valuation. By leveraging this data, they can identify the strengths and weaknesses of a particular show, understand its economic value, and ultimately make informed, data-driven decisions that will benefit their platform.
