As a television executive, it is essential to make informed decisions when it comes to content acquisition or distribution. Demand data is a crucial tool that can help entertainment executives gain insights into audience preferences and behavior. The analysis of "Home Improvement" for January 2024 in the United Kingdom showcases how demand data can be used to make more informed decisions.
Content Valuation: Using demand data, entertainment executives can evaluate a series' value and determine how much to spend on a particular title. In the case of "Home Improvement," the show's demand is 2.8 times the average show in the United Kingdom over the last 30 days. By using demand data, executives can also calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and reduce churn.
Programming Decisions: Audience demand data for "Home Improvement" indicates that it has higher demand than 94.2% of all family titles in the United Kingdom. Therefore, it attracts a sizable audience in the family genre. Additionally, the Parrot Pulse for "Home Improvement" provides details on the show's global performance across dimensions like momentum and longevity. This data can help programming executives optimize their release strategy and plan their content marketing campaign ahead of release to maximize audience engagement.
Content Acquisition: Demand data can also be used to make informed decisions about a company's content acquisition strategy. By examining the top 10 global markets where "Home Improvement" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets, suggesting that "Home Improvement" has broad appeal. The United States is "Home Improvement"'s number one market globally, with outstanding audience demand of 4.5x in the United States.
Distribution Decisions: Entertainment executives can use demand data to evaluate how a show is performing in various regions to make informed decisions on distribution. For instance, "Home Improvement" ranks at the 94.2th percentile in the family genre in the United Kingdom, indicating a strong demand for the show in the region. Moreover, demand for the show increased by 61.6% during January in the United Kingdom, indicating that interests are growing. By evaluating demand data, executives can strategically pinpoint which platforms to target for distribution.
Franchisability: Demand data can help executives identify potential spin-off opportunities. The Parrot Pulse for "Home Improvement" reveals that the show's franchisability is good, indicating that there is potential for the show to expand through spin-offs or franchises in the future.
In conclusion, demand data provides valuable insights to entertainment executives working across the industry. As a television executive, understanding how a show is performing in a specific region or globally can help address questions around content valuation, programming decisions, content acquisition, distribution decisions, and franchisability. By utilizing demand data, executives can make more informed decisions about their content strategies and stay ahead of the curve.
