As a TV executive, there are various reasons to make informed decisions regarding content, acquisition, distribution, and programming. To make informed decisions, executives rely on valuable data insights provided by Parrot Analytics. With the case of "JAG", we can see various ways demand data can impact strategic decisions.
Firstly, content valuation can be derived from demand data. Content valuation is crucial for decision making, specifically by helping determine how much to spend or acquire content. In this particular case, the demand provided by "JAG" in December 2023 in the United Kingdom was 2.3 times the average show, meaning "JAG" could be considered valuable. Additionally, examining how much demand is maintained over time, as seen by "JAG" having an outstanding longevity demand, gives insight into whether the content will remain valuable in the long run.
Secondly, demand data provides an understanding of the content's regional popularity. "JAG" had high demand in the United States, China, Slovenia, Romania, Australia, Switzerland, Netherlands, Canada, and the United Kingdom. The data can be used to acquire content for regions where there is a high demand for popular titles in the same niche and market.
Thirdly, demand data assists in making decisions concerning subscriber acquisition and retention. TV executives would have a clearer understanding of which titles to buy or retain if they can examine subscribers' satisfaction with the content, as seen through the audience demand for "JAG".
Fourthly, the data aids in deciding the exclusive streaming platform for particular content. This is because platforms would clearly understand which titles perform the best and which platform to target for further distribution.
Lastly, executives can make informed decisions regarding the timing of content release and pricing. "JAG" saw a demand spike in late December 2023 in the United Kingdom, which could provide insight into the most appropriate time to release content to maximize people's viewership.
In conclusion, demand data offers various ways to enhance decision-making processes for TV executives. Through analyzing "JAG's" audience data, it is clear that it could help executives understand the content valuation, regional popularity, subscriber acquisition and retention, distribution on platforms, and optimum content release timing and pricing. With demand data insights from Parrot Analytics, executives can make informed strategic decisions.
