As an entertainment executive, understanding audience demand can be the key to creating successful programming decisions. Parrot Analytics' demand data provides valuable insights, such as what audiences are interested in, and what they are not, which is crucial when it comes to content valuation. Let us take a closer look at how analyzing the demand data for "Judge Romesh" can help entertainment executives make informed content decisions.
Content Valuation:
By using Parrot Analytics' content valuation system powered by global content demand, entertainment executives can quantify the dollar value contribution of any title to different platforms. They can use this tool to determine how much to spend on content, the baseline value of a content library to a platform over time, the value of exclusivity, or how a title drives engagement across the rest of the catalog. By analyzing the demand for "Judge Romesh," we know that it has a level of demand that is 3.9 times higher than the average show in the United Kingdom, and it is higher than 97.2% of all reality titles. This shows that people are interested in the show, and that it could contribute to the platform's subscription growth.
Acquisition Decisions:
Entertainment executives and content distributors can also use demand data to determine opportunities for acquisition or production. For instance, analyzing the demand for "Judge Romesh" in the top 10 countries in which it is most in-demand, we see that it outperforms the demand of an average TV show in each of these markets. This may indicate that there is an opportunity for the content to be acquired or distributed in these markets for the show to gain a larger audience base.
Programming Decisions:
Demand insights can also help in programming decisions, such as optimizing the release strategy and pricing of a show or selecting content that exhibits opportunity to attract subscribers. For instance, analyzing the demand for "Judge Romesh" in the United Kingdom shows a spike in mid-February. Programming executives can leverage such insights to schedule release dates to coincide with peak demand. Similarly, if executives are looking at acquiring a new show or producing a new title, they can analyze what TV shows fans of "Judge Romesh" also like, and use that information to guide their programming decisions.
Subscriber Retention:
Entertainment executives may also want to use demand data to keep current audiences happy. By analyzing the demand for "Judge Romesh" on a rolling year basis versus the last 30 days, we see that the show's demand continues to increase, indicating that this show could potentially help to retain current subscribers.
In conclusion, Parrot Analytics' demand data can help entertainment executives make informed decisions about content valuation, acquisition, distribution, programming, and subscriber retention. By analyzing the demand for "Judge Romesh," we see that it has a good level of demand which indicates that there may be an opportunity for the show to attract a larger audience. The analysis shows that the United Kingdom is "Judge Romesh"'s number one market globally, and this information could help entertainment executives plan distribution options. The demand for the show has been increasing recently, and by tracking this, executives can make informed programming decisions.
