Content decision-makers such as entertainment executives can leverage demand data to help them make informed content, acquisition, distribution and programming decisions. These strategies can enable them to tap into the right kind of audience as well as retain subscribers and attract new ones. The demand data of "Knight Rider" for the month of October 2023 in the United Kingdom help highlight the various insights that could affect a content decision-maker's choices:
1. Content valuation - Using demand data, it is possible to determine how much this show is worth. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title to any platform, in any region. This data can help acquire or finance this show more efficiently.
2. Programming decisions - The 25.4% decrease in audience demand helps a decision-maker to analyze if the story arc or characters are losing their appeal. The analysis of the peak rank, audience drop-off rate, demand trend over a longer period, and the most-liked shows by fans help in identifying the audience's preferences and tastes.
3. Franchisability - As per the Parrot Pulse for "Knight Rider," the spin-off potential of this show is good. This analysis can help a decision-maker identify potential derivatives or merchandise that can elevate the spin-off potential and foster engagement with a specific audience group.
4. Reach - The analysis of the top 10 global markets enables decision-makers to strike a balance between regional preferences and global appeal. For instance, "Knight Rider" achieved good audience demand of 3.4x in the United States and good demand in the United Kingdom. This can help the decision-maker tailor the marketing and distribution strategy for the show to the region with the most significant potential.
5. Acquisition decisions - The analysis of the Parrot Pulse helps a decision-maker to analyze audience demand's strength across dimensions such as travelability and momentum on a global scale. Furthermore, the analysis of which shows fans also liked can help a decision-maker explore other series and shows that might drive more engagement or subscriptions to the platform.
In conclusion, demand data can provide valuable insights into analyzing the audience's preferences and tastes. The insights gained from a particular show like "Knight Rider" can help content decision-makers make more informed choices that can help retain, grow or acquire subscribers and foster engagement with a specific audience group.
