As a television executive, understanding audience demand is crucial to making informed content decisions and to maximize the performance of any given show. For example, let's look at the case of "Les Misérables," which had a solid performance in the United Kingdom in October 2023, as analyzed through Parrot Analytics' demand data.
Firstly, demand data enables content valuation, allowing executives to understand how much a show is worth and what its dollar value contribution is to any platform. The demand for "Les Misérables" has been increasing, with its recent 30-day demand 2.9 times the average show in the United Kingdom. Through Parrot Analytics' content valuation system, executives can quantify a show's marginal revenue contribution and estimate its ability to drive subscriptions and mitigate churn.
Demand data also informs strategic acquisition decisions, programming decisions, and distribution decisions, as understanding a show's global popularity is important for expanding a brands' reach and maximizing future content investments. For instance, executives can use demand data to identify shows that exhibit opportunities to acquire or produce, benchmark against other titles available on the market, and unlock new opportunity markets for content distribution.
Furthermore, Demand data can empower localization strategies, franchisability, and promotional activities. For example, "Les Misérables" has higher demand than 97.2% of all romance titles in the United Kingdom, providing useful insights into genre preferences in the local market. Additionally, the analysis shows that people who watch "Les Misérables" also like specific kinds of content like "Game Of Thrones", "The Expanse", and "His Dark Materials", which can be used to develop an effective promotion campaign.
Overall, demand data helps an executive make more informed content decisions based on real-time insights. Parrot Analytics' content valuation system enables executives to quantify a show's value and its effect on subscriber acquisition and retention. By using demand data to inform content decisions, executives can maximize a show's potential success and gain a competitive advantage in a crowded market.
