As an entertainment executive, understanding audience demand for content is crucial to making the best-informed decisions about content acquisition, distribution, and programming. This is where leveraging demand data can help you make more strategic decisions. One tool to accomplish this is Parrot Analytics' content valuation system, which is powered by global content demand and can reveal the dollar value contribution of any title to a platform in any region.
One example of how demand data can aid in decision-making is the analysis of the TV series "Lessons In Chemistry," which we will explore further. In the United Kingdom during January 2024, "Lessons In Chemistry" was in high demand, achieving 12.5 times the audience demand of the average show, ranking #163 in the country. It also outperformed the average TV show in each of the top ten global markets where it is most in-demand, and ranked at the 99.3th percentile in the drama genre during January.
By examining audience demand over a 1-year rolling versus the last 30 days, we learn that "Lessons In Chemistry" experienced a significant increase in popularity, peaking at 13.6 times the average over the last 30 days compared to 18.1 times for the entire year. This can inform recommendations for future content or the release strategy for a specific show.
Demand data can also help answer questions that entertainment executives may have concerning content acquisition, such as how much a series is worth or how a specific title compares to other content available in the market. For instance, through analyzing the demand for "Lessons In Chemistry" in comparison with that of other titles, one can determine the potential value of content on any streaming service through content valuation.
Furthermore, the Parrot Analytics content valuation system also informs the platform-specific marginal revenue contribution and how a title drives engagement, again taking away guesswork and empowering more strategic decision-making.
Demand data also provides insights into content that connects with audiences. In the case of "Lessons In Chemistry," fans of this show are also interested in other titles like "The Gilded Age," "Foundation," and "Rick And Morty". These insights are a starting point for making more informed decisions on programming and content strategy around which titles to acquire, produce, and distribute.
Overall, leveraging demand data for the TV series "Lessons In Chemistry" highlights how entertainment executives can use demand data to gain insights into the value of their content, connect with audiences, optimize release strategies and pricing, benchmark competition, and inform pre-release marketing campaigns, along with answering key questions such as sustainability, travelability, franchisability, and more. In a highly competitive entertainment industry, demand data can make a drastic difference when determining the success of a platform or a title and thus an imperative factor to consider.
