As a television executive, you have many questions when making decisions about content acquisition, distribution, programming, and content valuation. Using the example of the Canadian TV series "Lost Girl," we will explore how demand data can help you make more informed content decisions.
First, demand data can be used for content valuation. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. By analyzing "Lost Girl's" demand data in the United Kingdom over the last 30 days, you can calculate its dollar value contribution to your platform. This data can inform decisions about how much you should spend on acquiring or producing content.
Demand data can also help you answer questions about the global appeal of a TV series. Using "Lost Girl" as an example, you can determine which countries have the highest demand for the show. For instance, France is the top global market for "Lost Girl," with demand four times the average. This information can help you decide to distribute the series in the top performing markets globally to maximize potential revenue.
Another question that demand data can answer is how a particular title drives engagement across the rest of your catalog. By analyzing the viewership of similar shows to "Lost Girl," such as "Witches Of East End" and "Twin Peaks," you can determine which titles complement each other and how to program them together for a more engaged audience.
The analysis of "Lost Girl" reveals that demand for the show has been increasing recently, as indicated by the 3.4% increase in peak demand over the last 30 days. This information can help inform distribution decisions, such as whether to acquire more seasons of the show or to prioritize it in your programming.
Moreover, demand data can help with decisions concerning supply and demand. By analyzing the top performing shows in the United Kingdom, you can identify opportunities to acquire or produce similar content and meet the demands of your audience.
In conclusion, demand data is a powerful tool for television executives when making content acquisition, distribution, programming, and content valuation decisions. By analyzing data on a particular show, such as "Lost Girl," executives can gain insights on important questions about the global appeal of a series, a particular title's valuation, and how to best program a series with similar content. Understanding audience demand enables better-informed decisions by gaining insight into awareness, feedback, affinity and retention.
