As an entertainment executive, demand data can provide you with insights that will help you to make more informed decisions about content acquisition, distribution, and programming on any platform, whether OTT or SVOD. By analyzing the demand data of "Man V. Food" for November 2023 in the United Kingdom, we can demonstrate how it can be used to make strategic decisions related to content valuation.
Content Valuation: One of the key questions that concern entertainment executives is how to determine how much to spend on content. Parrot Analytics' content valuation system answers this question by providing the dollar value contribution of any title to any platform in any region, based on the global content demand and supply data. Using demand data, we can calculate the value contribution of "Man V. Food" to any platform in the United Kingdom and develop a more accurate valuation.
Global Appeal: Demand enables you to assess a TV series' global appeal. We can learn from the demand patterns of "Man V. Food" that the show is most popular in its home country, the United States, where demand is good and relative global demand is at 4.1x. It has also achieved good demand levels in the United Kingdom, Australia, and some other countries. By understanding a show's demand in specific regions, entertainment executives can determine the right acquisition or distribution strategy to optimize the global reach of their content.
Audience Retention and Acquisition: By analyzing the demand trends of "Man V. Food," we can determine which titles should be bought to retain current audiences or grow the audience base. We can see that the show's demand has been increasing over the past 30 days, indicating it has been effective in re-attracting its current audience and attracting new ones. We can also use demand data to identify what content audiences that love "Man V. Food" would also like to see.
Optimal Release Strategy and Pricing: Demand data enables us to make more informed decisions about the best release strategy and pricing for a specific title. By understanding the demand trends of "Man V. Food," we can determine the show's optimal release strategy, as well as its potential pricing points, giving the platform a competitive edge.
Discovery and Recommendations: By leveraging the demand insights of "Man V. Food," entertainment executives can ensure that the show is being seen by the right audience on the platform. They can use audience demand data to optimize their algorithmic recommendation strategies, and ensure that audiences are discovering the right content at the right time.
The audience demand data for "Man V. Food" in the United Kingdom has shown considerable growth in recent months, with the show being in-demand 4.2 times more than the average title in the country in the last 30 days. This indicates that the show continues to resonate with the audience, despite being off the air for some time. By monitoring demand data, entertainment executives can make more informed content decisions that will maximize the value of their catalog, by ensuring that they acquire, distribute, or produce the most in-demand and monetizable content.
