Demand data can be instrumental to a TV executive working at any stage of the content value chain. In the case of "Miracle Workers", demand data provides valuable insights that can inform programming, acquisition and distribution decisions. Here are some examples:
1. Acquisitions: A streaming executive looking to acquire content can use the demand data to determine the market value of the show. In the case of "Miracle Workers", the show has a very high level of demand (10.8 times the average show in the UK). This would suggest that the show could be a strategic asset for a streaming platform in the UK. Moreover, the fact that the demand for the show has been increasing over the last 30 days suggests that it is a growing franchise that could potentially warrant a premium acquisition price.
2. Programming: A programming director can use the demand data to make scheduling decisions. In the case of "Miracle Workers", the high demand in the UK implies that it would be a good candidate for prime time scheduling in this market. Moreover, the spike in demand in late February 2024 could potentially be attributed to a marketing campaign or a scheduling decision by the distributor. This suggests that a programming director could leverage similar promotional tactics to boost the demand for their own content.
3. Content Valuation: A television executive can quantify the economic value of "Miracle Workers" by leveraging Parrot Analytics' economic valuation system based on global content demand and supply. The valuation will reveal the dollar value contribution of the title to any platform in any region. This will provide the executive with a data-driven way to answer questions such as "how much is my series worth?" and "how much of my series' value is being driven by demand for one of its stars?". The high demand recently seen for "Miracle Workers" implies that this show would likely have a high content valuation.
4. Distribution: A distribution executive can leverage the Parrot Pulse to determine the global performance and travelability of "Miracle Workers". The show outperforms the demand of the average TV show in each of the top 10 markets where it is most in-demand, including the United States, Russia, the United Kingdom, Spain, Canada, France, Netherlands, Australia and China. This suggests that the show has a strong global potential and could be distributed to multiple territories to capitalize on this demand. The fact that the travelability score is "good" for "Miracle Workers" further indicates that the show is likely to be successful in other markets outside its country of origin.
5. Content Optimization: Finally, a television executive can use demand data to optimize the content they produce or acquire. For instance, analyzing the shows that fans of "Miracle Workers" also like can provide insight into the taste clusters of the target audience and provide direction as to what other programming should be produced or acquired. Additionally, looking at the performance of "Miracle Workers" relative to the average title over the course of a year is a good benchmark to determine the show's momentum, longevity and reach. All of these metrics can provide insight into how well the show is resonating with the target audience and help executives to identify possible improvements.
