If you are an entertainment executive, demand data can be essential in making informed content and acquisition decisions. For instance, let us examine the demand for the "Mischievous Kiss: Love In Tokyo (イタズラなKiss～Love In Tokyo)" series in the United Kingdom. The demand for the show is good, 3.4 times more than the average show, and only 8.6% of all TV shows have this level of demand. While the demand for the show has been increasing recently, it decreased by 14.4% in December 2023. Content valuation uses demand data to determine the dollar value contribution of a title to a platform in any region. Based on demand, executives can estimate how much a specific title will return to a platform, drive engagement across its catalog, and assess the acquisition-driving or churn-reducing potential of a series.
Demand data also informs scalable concept tests, allowing executives to find out what elements of a show are most popular with fans. Demand data can also help with decisions concerning the supply and demand of the content, like determining the type of content that exhibits opportunities for acquisition or production. Subsequently, executives can find new opportunity markets for content distribution and identify under-monetized titles. Furthermore, demand data can help with subscriber acquisition and retention since executives know which titles to buy to keep their current audience happy and the ones that can attract new subscribers.
Additionally, executives can use demand data to inform programming decisions and discover whitespace opportunities. By using demand data to study the performance of a series across different markers, executives can optimize and decide on the best release strategy, pricing, and marketing campaign, especially if it is pre-release marketing. Moreover, demand data helps executives better understand their audience, including identifying taste clusters, discovering the ideal talent or brand partners, and creating optimal discovery and recommendation services.
Finally, executives can use the Parrot Pulse in making decisions since it provides an independent measure of the show's global performance across six dimensions. With its travelability and franchisability being poor, the show has okay audience demand across all platforms in each of the top ten global markets where it is in demand over the past 30 days. In conclusion, demand data is the most robust tool for evaluating a show's success and making informed decisions about content valuation, acquisition, distribution, and programming.
