As an entertainment executive, understanding audience demand for content is crucial in making informed content, acquisition, distribution, and programming decisions. To illustrate the power of demand data, we can examine the case of "My Little Pony: Friendship Is Magic" in the United Kingdom during August 2023.
Firstly, demand data can be used for content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "My Little Pony: Friendship Is Magic," we see that it has 12.8 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating its popularity and potential value to a platform.
Secondly, demand data can inform acquisition decisions. Understanding what other shows fans of "My Little Pony: Friendship Is Magic" also like, such as "Peppa Pig," "Pokémon," and "Jurassic World: Camp Cretaceous," can help an executive identify potential acquisition targets that may have similar audiences or appeal. Additionally, analyzing how well "My Little Pony: Friendship Is Magic" is performing in comparison to other school-kids titles in the United Kingdom can help executives make more informed acquisition decisions in that genre.
Thirdly, demand data can inform programming decisions. Knowing that "My Little Pony: Friendship Is Magic" moved up in its rank by 212 spots during August in the United Kingdom, and that its demand has been increasing recently, can help executives make informed scheduling decisions to capitalize on its growing popularity. Additionally, understanding which shows are performing well in the top 10 global markets where "My Little Pony: Friendship Is Magic" is most in-demand can help executives make informed programming decisions for those markets.
Fourthly, demand data can inform distribution decisions. Knowing that "My Little Pony: Friendship Is Magic" has exceptional travelability, meaning it has international demand relative to its home market, can help executives determine which countries or regions to prioritize for distribution.
Finally, understanding audience demand for a show like "My Little Pony: Friendship Is Magic" can inform strategic planning decisions, such as developing potential spin-offs or franchises, selecting talent or brands to partner with, or optimizing marketing campaigns ahead of a premiere.
Overall, demand data provides valuable insights that can help entertainment executives make more informed decisions across all aspects of their business. Understanding audience demand for "My Little Pony: Friendship Is Magic" in the United Kingdom during August 2023 is just one example of how demand data can be leveraged to drive success in the entertainment industry.
