Demand data can be a valuable tool for entertainment executives to make informed content and business decisions. Using "My Name Is Earl" as an example from the United Kingdom market, here's how demand data can offer insights that can aid decision-making:
1. Content Valuation: Understanding the demand data related to TV content can aid content valuation. With 3.2 times the audience demand of the average show in the United Kingdom over the last 30 days, "My Name Is Earl" has a good level of demand, which suggests its content is valuable.
2. Audience Demand: Demand informs entertainment executives about their audience's content preferences, allowing them to make better acquisition and content decisions. For instance, understanding the audience demand for "My Name Is Earl" in the United Kingdom has increased by 19.8% in November, which helps the decision-makers to evaluate content performance and assess its potential for renewal easily.
3. Travelability: Travelability helps streaming services to expand to new markets globally. "My Name Is Earl" has good demand in the United Kingdom, which shows that it has the potential to attract an audience in regions outside its home market.
4. Reach: Reach measures the number of people expressing demand for a show. "My Name Is Earl" has a good reach in the United Kingdom with 3.2 times the average demand, which means that it has the potential to bring new subscribers to a SVOD service.
5. Momentum: The pace of growth i.e., Momentum of the show is considered okay, this can be improved through marketing campaigns.
6. Longevity: The wizardry of audience demand is explained by longevity, which measures how well some content maintains audience demand over time. Understanding the longevity of content can help decision-makers with acquisition and renewal decisions. The demand for “My Name Is Earl” for the 1-year period indicates an average of 3.2 times the average title, and in the last 30 days, it rose to 4.5 times the average title, indicating its increased popularity.
7. Competitive Benchmarking: Knowing how popular a show is can help with competitive benchmarking, demonstrating the show's performance against other titles available. "My Name is Earl's" rank is #908 in the UK, an improvement of 73 spots this November, stands out amid other titles available.
8. Optimal Release Strategy & Pricing: Timing is crucial, especially during premieres. Using the spike in "My Name is Earl's" demand during late November in the UK as an example, entertainment executives can evaluate optimal release strategies and pricing for future content releases.
9. Subscriber Retention & Acquisition: Understanding demand covers a vast range of forward-looking aspects with subscriber retention and acquisition being two key areas. With the widespread audience support for "My Name is Earl," executives would easily assess the show's potential for retaining and growing the subscriber base.
10. Pre-Release Marketing: Demand data of the show also implies how much pre-release marketing budget will drive up demand.
By analyzing the top 10 global markets where "My Name Is Earl" is most in-demand, it reveals that it outperforms the average TV show (1x) in each market, and the United States proves to be its number one market globally. The show achieved good audience demand of 4.1x there. Evaluating data like this can assist content distributors and studios to properly allocate funds for global content expansion.
In conclusion, global audience demand offers a strategic advantage to entertainment executives, giving insight into which shows could be successful for acquisitions or renewals. Demand data can be used to make content valuation, distribution, acquisition, and programming decisions, supported by a single critical factor: audience demand.
