If you are a TV executive working in the United Kingdom, you should be very interested in the outstanding demand data for "NCIS" in your market. With only 2.7% of TV shows having this level of demand, the show has been increasing in popularity recently, as it has peaked at 16.5 times the average show in the United Kingdom over the last 30 days. The show's exceptional travelability, momentum, and franchisability make it a valuable investment for any platform or TV network.
Using Parrot Analytics' content valuation system, these demand data can help you make more informed decisions regarding content acquisition, programming, and distribution. For example, knowing the demand of a TV show in different markets worldwide can lead to better distribution decisions. The global popularity of "NCIS" across multiple markets should make you consider acquiring the show or investing in producing a similar show with the same genre. You can also use content valuation to determine the ROI of a specific title using demand data. In this case, the increasing popularity and continued longevity of "NCIS" suggest that it can be a valuable investment for any platform or network, thereby increasing your revenue.
Demand data also inform content strategy and help identify under-monetized titles, allowing you to make strategic programming decisions. For instance, you can use it to identify which titles should be acquired or produced to grow your subscriber base (subscriber acquisition), identify which ones should be retained to sustainably improve your audience satisfaction levels (subscriber retention), or to find new opportunity markets for content distribution. Optimal pricing and release strategy can also be determined using demand metrics.
Furthermore, demand data can be used to advise production companies, content distributors, and talent agencies on identifying opportunities for spin-offs or franchises, much as "NCIS" has done. As demand indicates, the spin-off potential of "NCIS" is exceptional, which makes the show a profitable venture for its creators and investors. These insights help franchises establish more efficient brand extensions and spin-offs as viable business ventures while increasing their reach and fulfilling audience needs.
In summary, Parrot Analytics' demand data analysis can help entertainment executives make informed content decisions. Knowing the audience demands of a certain show can inform content valuation to determine ROI, provide insights into audience preferences, and highlight market opportunities. Also, by examining the performance of a show over time, you can identify trends that allow for optimal preparation before release, as well as making strategic programming decisions afterwards. Demand data analysis offers a suite of metrics that help TV executives achieve business success in an industry with rapidly evolving tastes and global markets to explore.
