As an entertainment executive, understanding audience demand data can significantly benefit your content decisions, acquisition, distribution, and programming decisions. Parrot Analytics' quantitative content valuation system, powered by global content demand data, provides executives with crucial insights that help them to make informed strategic decisions.
Using the example of the television show "Nighty Night," let's explore how demand data can enhance a TV executive's decision-making process. In December 2023, "Nighty Night" had 2.8 times the audience demand of the average show in the United Kingdom over the last 30 days. This data is valuable for content valuation, and it reveals the dollar value contribution of any title to any platform in any region. Demand data help executives determine how much to spend on content and to assess the value of exclusivity.
Through the same data, executives can also determine how much global appeal a title has, such as the most popular genres in local markets, making informed decisions concerning supply and demand and identifying under-monetized titles.
Furthermore, demand data enables executives to develop an optimized release strategy and pricing, benchmark performance against other titles available on the market, quantify taste clusters, and drive discovery and recommendations. Therefore, insight into factors such as travelability, franchise potential, momentum, and viability helps executives to determine which platforms are suitable for distributing their content.
The Peak rank of "#1138," which "Nighty Night" achieved in the United Kingdom in December 2023, illustrates how the show is positioned relative to other shows in the market. The data also reveals how the show dropped in ranking by 86 spots during December and audience demand decrease in the United Kingdom by 7.1%. This information is valuable when making programming decisions and identifying areas for improvement.
Furthermore, knowledge of how audience demand relates to a specific genre is very useful in making decisions. For example, "Nighty Night" ranks at the 94.2nd percentile in the drama genre in December in the United Kingdom, indicating that it has higher demand than 94.2% of all drama titles in the United Kingdom.
By looking at the top ten global markets where "Nighty Night" is most in-demand, executives can ascertain how the show is doing elsewhere in the world relative to its home market. This sort of intelligence is necessary for expanding a show's viewership abroad.
In conclusion, by understanding and analyzing audience demand data, Parrot Analytics helps entertainment executives make better-informed decisions by answering questions like how much a show is worth, assessing its ability to drive subscriptions, identifying genres that resonate more with the audience, among others. Furthermore, the data empowers executives to make informed decisions regarding supply and demand, optimal release strategy and pricing, franchise potential, and even retention and acquisition.
