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Maximizing Success with Demand Data: Using 'Noragami' as a Case Study for Informed Content Decisions

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Parrot Analytics Insights - October 2023

As an entertainment executive, understanding the audience demand for a show can help with making informed content decisions. For example, examining the demand data for "Noragami" for the month of October 2023 in the United Kingdom can provide insights into audience preferences and the popularity of specific genres.

One significant way that demand data can help with content decisions is through content valuation. By using demand data to determine the value of a particular title, entertainment executives can decide how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn. For instance, by using Parrot Analytics' content valuation system, executives can reveal the dollar value contribution of a title to a platform, in any region. Furthermore, the system gives a baseline value of a title and how it is performing as an acquisition-driving or churn-reducing title. Therefore, if an executive is evaluating whether "Noragami" is worth acquiring in the United Kingdom, they can check its demand value to see whether it is worth the investment.

Another way demand data can help with content decisions is through programming decisions and franchise building. By uncovering what is resonating most with audiences. It is observable that shows like "Taskmaster," "Demon Slayer: Kimetsu No Yaiba," and "Attack on Titan" are liked by fans of "Noragami" in the United Kingdom. Therefore, entertainment executives can conduct scalable concept testing to create new shows that incorporate similar elements loved by the fans. Still, on franchise building, demand data can help with determining whether a show can be further monetized by developing spin-offs, as seen with "Noragami," which shows good franchisability.

Demand data is also crucial for acquisition decisions and distribution decisions. If an entertainment executive in the United Kingdom is considering acquiring the rights to "Noragami," they can check its popularity relative to other titles in the genre, as well as assessing its global market performance. Furthermore, demand can assist in the determination of which platforms to target for content distribution.

Lastly, demand data can help with understanding audience behavior, increasing subscriber retention, and acquiring subscribers in the United Kingdom. By examining trends in specific regions and assessing the demand for specific genres, entertainment executives can optimize release strategies and pricing for shows, thereby increasing viewer engagement and satisfaction. Furthermore, assessing taste clusters, and demand quantification can assist in identifying the best talent and content that will expand the audience base and retain existing viewership.

In conclusion, by examining the demand data for "Noragami" for the month of October 2023 in the United Kingdom, entertainment executives can make informed content, acquisition, distribution, and programming decisions. Demand data can help with content valuation, understanding audience behavior, and franchise building, among other things.

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