As an executive in the entertainment industry, you can use audience demand data to help make informed decisions about content acquisition, marketing, production, and distribution, as well as help with strategic decision-making. Parrot Analytics' demand data can be used to answer questions like "how much a series is worth," "how effective the marketing campaign is," and "what content to produce or acquire."
For example, let's take a look at the demand data of the TV series "Northern Exposure" in October 2023 in the United Kingdom. The series has 2.4 times the audience demand of the average show in the United Kingdom, and the demand has been increasing recently. The Parrot Pulse for "Northern Exposure" shows that its worldwide audience demand across all platforms is good, while its longevity is outstanding. This could be useful data in deciding whether to include "Northern Exposure" in the content lineup for a streaming platform or network.
Additionally, the show's Parrot Pulse reveals that it has done well in several other markets, including the United States, Canada, Australia, and Germany, where it has good audience demand. Knowing where the series has strong demand can help determine where to allocate marketing spend and which markets to prioritize for distribution.
Furthermore, "Northern Exposure" is in the lifestyle genre and has a higher demand than 94.6% of all lifestyle titles in the United Kingdom. This information can help an executive in a TV network or pay TV network decide whether to include a similar lifestyle-oriented show in the network's programming lineup.
Locating audience demand across the world can also help in making more informed content decisions. In this case, we can see that "Northern Exposure" outperforms the demand of the average TV show (1x) in the top 10 global markets, including the show's number one market globally - the United States. Knowing this, an OTT platform or content distributor could decide whether to invest in global expansion of "Northern Exposure" or prioritize a different show entirely.
Finally, examining demand data at different scales can also provide insights into audience behavior around a title. For instance, we've seen that while "Northern Exposure" has seen significant popularity in the last 30 days, it still maintains good demand over a longer time frame.
In summary, there are many ways in which audience demand data, such as that collected by Parrot Analytics, can assist an entertainment executive in making informed decisions about current and future content-related initiatives. This includes content valuation, strategic planning around acquisition, launch, and marketing, targeting specific regions for distribution and expansion, effectiveness of marketing campaigns, and much more.
