As an entertainment executive, you need to keep track of audience demand to make informed content, acquisition, distribution, and programming decisions. You need to know what shows are most in-demand globally and in each local market and how well shows are resonating with viewers over different timeframes. By understanding the overall demand for your content and how it ranks relative to competitors, you can make more informed content decisions, determine the ROI a specific title will bring for any given platform, evaluate a TV series' ability to drive subscriptions and mitigate churn, compare your content against other titles available on the market, and optimize marketing strategies.
In the case of "Outer Banks," its demand data over the last 30 days in the United Kingdom provides key insights into audience popularity and how the show performs internationally. With 2.1 times the audience demand of the average show in the United Kingdom, it has been increasing recently and moved up in its rank by 2045 spots during December in the United Kingdom. Moreover, the demand for "Outer Banks" increased by 28.9% in December 2023 in the United Kingdom.
Additionally, by examining the top ten global markets where "Outer Banks" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show (1x) in each of these markets, with the United States being the show's number one market globally. Ranked second is Canada where demand is good, while demand remains strong in Brazil, France, Russia, Kenya, Portugal, Australia, and South Africa. Thus, executives could use this information to make better-informed decisions about global content acquisition and distribution.
Furthermore, executives could benefit from analyzing the show's Parrot Pulse, which provides insight into its "global performance across six dimensions," including demand, travelability, longevity, momentum, franchisability, and reach. Based on its Parrot Pulse, the show's worldwide audience demand across all platforms is excellent, while travelability to other markets is good. Its longevity and momentum are also good, and franchisability potential is good. The show's reach is good, indicating that it appeals to a wide group of people.
Therefore, executives can leverage demand data to determine how much to spend on content and to estimate the dollar value contribution of any title, to any platform, in any region. They can also assess the value of existing content libraries, plan the optimal distribution and pricing strategy, and determine the ideal release strategy for upcoming productions. Additionally, understanding taste clusters and monitoring audience growth rates is key to discovering new opportunity markets for content distribution. Overall, executives who understand demand data and how it relates to content valuation can make more informed decisions concerning supply and demand.
