As an entertainment executive, you understand the importance of making informed decisions in your field. Parrot Analytics can help you assess the value of your content through demand data. Taking a look at "Ragnarok's" demand data analysis in the United Kingdom through January 2024 can give us important insights into how to make strategic decisions regarding content.
One question Parrot Analytics' content valuation system can answer is, "how much is my content worth to another streaming platform?" We can use "Ragnarok's" UK performance to value the show, which is good. With 3.8x the audience demand of the average show and higher demand than 95.5% of all drama titles in the United Kingdom, the show is performing well and could be worth more than other shows with less demand.
Studying audience demand can also help make acquisition decisions. We can determine the types of content that exhibit opportunity for acquisition by examining how well "Ragnarok" is performing, especially in comparison to similar shows. We can see that fans of "Ragnarok" are also fans of other popular shows such as "Fear The Walking Dead," "The Walking Dead," and "Killing Eve," which can help in acquiring similar content.
Demand data can also help with programming decisions, specifically in determining which titles should be purchased to retain subscribers and which titles should be purchased to grow a platform's audience. For instance, we can see that "Ragnarok's" audience demand increased in the United Kingdom by 18.4% during January, indicating that the show has retained subscriber interest. Moreover, the show's reach and global performance outside of Denmark are both good, meaning it is attracting new audiences and retaining interest from its existing audience.
Lastly, we can use demand data to make distribution decisions, particularly regarding the show's performance in various markets and plan for future global distribution. "Ragnarok" outperformed the demand of the average TV show in every market. This information can be used to decide which markets to distribute to in the future to ensure maximum engagement and potentially drive growth.
Through Parrot Analytics' demand data analysis, executives can have a comprehensive understanding of the value of content, which types of content to acquire, which titles to purchase for subscriber retention or growth, and which markets to distribute content to. By examining "Ragnarok's" demand data in the United Kingdom, we can see how rich insights and strategic decisions can arise from the information provided.
